6

EVERY DAYEVERY WEEK

Online Video On Demand Is Growing

of people watch videos online

of people watch videos online

of mobile data traffic is from video

78 55%%

BIG STAGES

ACTSVIEWS

VIEWSVIDEO

360+ 9

4

MILLION

BILLION55

Liv

est

rea

me

d b

oth

we

ek

en

ds

EV

ER

Y D

AY

%

“Livestreaming (video) continues to bring niche moments to

life, interrupting streams everywhere, making conversations

on demand a form of engagement and entertainment.”

Brian Solis Altimeter Group

Video and livestreams have rocketed to the top of preferred digital and mobile content.

In this infographic we’ve compiled statistics about why livestreaming video is a crucial

part of any modern marketing or content mix.

Live Video + Video Marketing Growth

7

“Livestreaming is about to become even more ubiquitous... Mainstream

social apps like Facebook are adopting their own livestreaming features,

and users are beginning to demand more live, ‘in the moment’ content.

This puts a heavier burden on content marketers, demanding fewer

preconceived, scheduled-in-advance pieces of content and more

present-focused video streaming opportunities.”

Video + Events Are An Integral Part Of Marketing Strategy

The global events industry is expected to generate

of annual revenue by 2018

predicts that the event industry will grow

by

exceeding most growth predictions for other industries.

442010

to

2020

%

believe that video marketing is effective for

brand awareness, lead generation, and online

engagement.

of marketers

52%

use in-person events as part of their content marketing strategies.

Marketing Profs & Content

Marketing Institute

of B2B marketers

77%

are planning to use video in their content marketing

over the next year.

of B2B companies

96%

At Livestream,

1300%

in 4 years

enterprise

video streams have increased

over

EMI & Mosaic

6.1% in 2015

The US Bureau of Labor Statistics

BILLION18$

Brands increased their event and experiential marketing

budgets by

8

Video is Effective for ROI

“In 2016, content marketers need to test visual and video platforms,

not to mention livestreaming, as new means to offer content that is

engaging and will entice users beyond the classic text-based blog.”

Reel SEOHubSpotDigitell

of survey respondents said that video content produces better conversions than any

other form of content.

Vidyard, 2015

74%

Better conversion

faster than non-video users.

Marketers who use video

Aberdeen via Vidyard, 2015

49%

grow revenue

Invodo

Video viewers are

more likely to buy

1.7x

of B2B marketing professionals say that video

has positively impacted marketing results.

Positive impact

73%

of marketers worldwide name video as the type

of content with the best ROI.

The best ROI

52%

of people who watch a livestream of an event will attend that same event the

following year.

Ticket sales

30%

9

“I think it takes more than three seconds to build your brand, and consumers are willing to spend the time if your content is compelling, relevant, and valuable.”

Video Needs to be High-Quality to be Effective

KZOKZO

more likely to have a negative perception of a brand with a

low-quality video experience.

62of consumers are

Unruly

have been presented with a poor-quality video experience would hesitate to purchase from the brand.

23of people who

% %

purchase intentby

%97brand association

by

%139

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Enjoyment of video increases