how to grow your - social media examiner: social media ... · how to grow your brand and following...

Design ©2012 Social Media Examiner

Content Copyrighted by Presenter

How To Grow Your

Brand and Following

With Facebook

Presented by

Mari Smith

Today’s session

What you need to know:

Facebook by the numbers

Facebook by the dollars

Timeline do’s and don’ts

©2012 Social Media Examiner • Do NOT distribute

Timeline do’s and don’ts

Facebook brand timeline

examples and case studies

Image credit: SmallBizTechnology.com http://bit.ly/IhZpSh

Facebook by the numbers

#1 social network; #2 most visited website (second only to Google)

Over 845 million active users (Dec 2011) (425M via mobile)

Predicted to reach 1 billion by Aug 2012

57% female / 43% male

Average time per visit = 20 minutes


Average time per visit = 20 minutes

80% outside U.S. and Canada

93% of U.S. adult internet users on FB

Available in 70+ languages

3,000 employees

Offices in over 11 U.S. cities and in 18 countries Sources: Facebook. http://bit.ly/JyKpPJ & iCrossing via Mashable. http://on.mash.to/y2fzCz & Search Engine Journal http://bit.ly/IflI72

Think GLOBAL!


Source: http://www.socialbakers.com/facebook-statistics

Facebook by the dollars

2009 revenue $777 million – soared to $3.7 billion in 2011

44% of revenue generated outside U.S.

85% of 2011 revenue from advertising

Facebook receives 30% of sales from games/apps

Zynga games accounted for


Zynga games accounted for

12% of 2011 revenue

Filed for IPO Feb 1

‘FB’ to hit NASDAQ May 17

Valued at $100 Billion

Sources: AllFacebook http://bit.ly/K0nn0R TechCrunch http://tcrn.ch/JyN6ki

Timeline DO’s and DON’Ts


Timeline DON’T

Don’t break the cover image rules

No CTA’s, no contact info, no arrows pointing to

Facebook features (e.g. Like button)


Image credit: HyperArts.com http://bit.ly/J5VaF6

Timeline DO

Change cover image regularly!

EXAMPLE: Burberry


Timeline DO

Get CREATIVE with your cover image – doesn’t have to

be covered in branding!


Timeline DON’T

Don’t forget to add a description to images! Always.


Timeline DO

Think outside the box with your cover image!!


Timeline DO

Remember fan-gating still works!


Timeline DO

Add Milestones – in moderation!

EXAMPLE: CoverGirl


Timeline DO

Make good use of the app thumbnails

EXAMPLE: Shell


Timeline DO

Use the Pin to Top feature

… EVERY DAY!


Timeline DO

Respond to wall posts and comments

Implement an engagement strategy

Hire and TRAIN community managers/moderators


Source: MrYouth.com on SimplyZesty.com http://bit.ly/uArzVS

Celestial Seasonings

@ tag!!


Timeline DON’T

Don’t post only one content type


Timeline DO

Post more PHOTOS & VIDEOS =

best Edgerank


Timeline DON’T

Don’t over-automate via third party apps

There’s NO native share

button on third party apps


Lowe’s Home Improvement


Share PHOTOS via 3rd party apps


Facebook Brand Timeline Examples & Case Studies


Walmart


Pespi & Pepsi Next


Oreo


Avengers

Disney’s Marvel Studios offered free advance screenings

around the world in cities that gained the most Facebook

fans

[Source: Boston.com http://bo.st/IKoWBv]


Life Around Home

TV show content based on Facebook users’ postsSource: AllFacebook http://bit.ly/Jqm1l0


American Express


Four Seasons Hotel Toronto

Memory Book appSource: LuxuryDaily.com http://bit.ly/JyScNv


Domino’s Pizza Australia

First “social pizza”


Action steps

Review your gaps:

Content planning

Content sourcing

Content publishing/posting (manual vs. app)

Engagement/community management


Engagement/community management

Deleting spam/removing trolls

Responding promptly to negative posts / comments

Metrics analysis

Reviewing and adjusting KPIs

Your Facebook game plan

Hire the RIGHT people for the RIGHT roles

Invest in comprehensive training

Consider a certification program

Analyze the right metrics

Study successful social profiles


Study successful social profiles

Integrate Facebook into all marketing

Get creative – think outside the box

Strive to become a social business

Got questions?

Connect with Mari on these sites:

ASKING A LIVE QUESTION:Already on the phone: (*) (8) on your telephone to get in queue.Listening online: Call


Facebook: www.facebook.com/marismith

Twitter: @marismith

Google+: www.marismith.com/g+

Mari’s blog: www.marismith.com

Listening online: Call 866-630-3507, pin 9206; then press (*) (8)Outside US/Canada: Call +1 (503) 295-8000, enter: (866) 630-3507 (do not dial '1'), pin 9206. Press (*) (8)

how to grow your - social media examiner: social media ... · how to grow your brand and following...

Documents