how to grow your ebusiness and build an online community
TRANSCRIPT
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Don't lettechnologybe the focus
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eBusinessis still
Businesswww.stay-sane.com
Businessis about
Relationshipswww.stay-sane.com
Companiesdon't sell to
companieswww.stay-sane.com
Peoplesell to
peoplewww.stay-sane.com
Websitesshould not be
wallswww.stay-sane.com
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web 1.0 was about
publishing
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web 2.0 is about
participation
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Whoare you
talking to?www.stay-sane.com
Personalise the market:
demographicprofiles
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Name: Jonathan OxerAge: 36Status: marriedChildren: 2 under 10Income: $50kOccupation: programmerHobbies: hardware hacking, cycling,writing, looking stupid in front of large groups of peoplewww.stay-sane.com
Beyond demographics:
psychographics
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Beyond psychographics:
behaviour analysis
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Spiral Marketing
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Different media,different strengths
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Start wideDraw closer
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Market 2.0
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Dynamic Websites
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UserContributed Content
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Blogs
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syndicationand
aggregationwww.stay-sane.com
Online Forums
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What works:
Provide acause / focus
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What works:
Low barrierto entry
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What works:
Make peoplefeel safe
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What works:
Push hard forcritical mass
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What works:
Give kudos /recognition
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What works:
Cater to allskill levels
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Reachability
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Live Customer Service
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The web 2.0 motto?
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web 2.0:
behuman!
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Thanks for listening!More information:www.stay-sane.com
Feedback?www.stay-sane.com/survey
These slides:jon.oxer.com.au/talks
My blog:jon.oxer.com.au
Second Edition available now...More information:www.stay-sane.com
Feedback?www.stay-sane.com/survey
These slides:jon.oxer.com.au/talks
My blog:jon.oxer.com.au
Getting StartedStage 1: Strategic PlanningStage 2: Design and EngineeringStage 3: ProductionStage 4: Launch and PromotionPost Launch: Running The Site
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