how to grow audience activity in shopping malls with digital signage
DESCRIPTION
Summary: Germany's big shopping mall carrier "mfi" (Arcaden Shopping) uses Digital Signage to improve the visitors loyality by combining interactive Digital Signage with its couponing system. The shopping malls are equiped with steles that consist of two touchable screens, a printer, a card reader and a camera. Sales discounts and coupons can be delivered locally either as a QR code for any mobile device or as a print coupon.TRANSCRIPT
Wilhelm HallingGeneral Manager
How to grow Audience Activity in Shopping Malls with Digital Signage
3 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
‣ About dimedis
‣ The Project
‣ Experiences
4 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
‣ Founded 1996 in Cologne
‣ digital media distribution
‣ Multimedia Databases
employing Internet Technology
‣ Digital Signage since 2005
About dimedis
5 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
6 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
7 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
8 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Digital Signage Software
About kompas
‣ Web based
‣ Made for large Networks
‣ Totally based on HTML5
9 © dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
10
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
11
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
12
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
13
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
14
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
15
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
kompas Customers
16
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Partners
17
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Shopping 2.0
Can Digital Signage improve Customer Loyality?
Can Digital Signage improve Customer Relationship?
Can Digital Signage improve Customer Frequency?
18
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - ...in the Beginning
‣ „Traditional“ Digital Signage in 4
Malls
‣ Single Sided 46“ Portrait Mode
‣ Just Videos and *.jpg Images
‣ No Interaction
19
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - We didn´t want ...
20
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - We didn´t want ...
21
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Digital Signage should ...
‣... entertain the Customer
‣... provide Interactivity to the Customer
‣... increase Visitor Frequency
22
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
23
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
24
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
25
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Positive Experience
‣ Interactivity attracts visitor
attention
‣ High visitor perception
‣ Ideal advertising platform
26
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - There is even more ...
Getback Gold Club‣Customer Loyality & Credit Card
‣Collecting Bonus Points on Check In
27
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - There is even more ...
Interactive Digital Signage
+
Loyality Program
=
Customer Relationship at P.O.S
28
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Benefits for the Shopping Mall
‣ Significant
increase of
visitor
frequency
‣ Customers
learn more
about Mall
Activities
and Events
‣ Actions can
be taken
based on
valid
numbers
29
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Benefits for the Tenants
‣ Increased visitor Frequency
‣ Modern Advertising Platform
‣ Advanced Marketing Tools
30
© dimedis GmbH, Cologne 2013 ~ How to grow audience activity in shopping malls with Digital Signage
The Project - Results
‣ 25 Shopping Malls equipped
‣ 440 Screens installed
‣ appr. 690.000 Consumers/Day
‣ 50 Events per Week
‣ 300.000 Facebook Fans
‣ 60.000 Touches/Month/Mall
Thank You!
© dimedis GmbH 2013Dillenburger Strasse 83
D-51105 Koeln+49 221 9212600