how to give your brand a personality
TRANSCRIPT
Your website
Company Blog
Intranet
"CEOs need to go where their stakeholders are…Today's CEO can choose the platform most popular with their key community.“
-Igor Gonta, CEO,Market Prophit
“Brand is simply an organisation, product or service with personality”
Wally Olins
“Today people don’t trust companies. One of the things marketers want to do is to humanize their brand. What better way to do it than put a live person in front of them.”
– Jackie Huba, Author
“People relate to other people, not sales pitches and marketing jargon”
Janet Fouts, CEO Tatu Digital Media
“The realization of “People Follow People” more than they do companies or logos is finally setting in”
Russ Turner, CEO Make a Difference
“People buy from those they trust. When you build a personal brand – one that people can learn to trust – people will buy from you.
Jill Celeste, Marketing Coach.
“The internet has turned what used to be a controlled, one-way message into a real-time dialogue with millions“
-Danielle Sacks, Writer, Fast Company
“The time to repair the roof is when the sun is shining.”
-John F. Kennedy
Employer Branding Slide
Socially engaged companies are 58%
more likely to attract top talent
Top British Influencers
1st Bernard Marr
2nd James Caan
3rd David Cameron
4th Alistair Cox
5th Azeem Azhar
6th Sir Martin Sorrell
1st Richard Branson
2nd James Caan
3rd Bill Gates
4th Arianna Huffington
5th Deepak Chopra
6th David Cameron
By interactions By UK Followers
8.36m followers
2.28m likes
476K followers
6.58m followers
“…social media is also
beyond business — people
want to know what's
meaningful."
“..allows me to share the
lessons I've learned in
business, as people are
always keen to find ways to
be better at what they do."
“Social media overall …allows
me to hear what people are
saying on a daily level …. It's
important to take the time to
listen.”
“Be authentic and organic. It
can't be forced or it won't work.
And most importantly, have fun.”
INTRO FOR EXAMPLES OF CEO AND HOW THEY USE SOCIAL
BARACK
OBAMA
Rand Fishkin
39
CEO as trusted as Employees
2014 Edelman Trust Barometer Annual Global Study Think about different types of information you may read, see or hear about a company. For each topic,
select which person you trust most to provide you with credible and honest information about a company.
Personality… Personas… Platforms… Tone of Voice… Engage…