how to give effective software demos: step 2 - gathering information

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How to Give Effective Software Demos: Step 2 – Gathering Information

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Post on 11-Nov-2014

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A big part of giving an effective software demonstration is up-front preparation. You need to identify who is involved in the decision making process, make sure they are included in the demo, and prior to the demo, understand their personal business issues. In this Point of View, we’ll look at the second step to giving effective software demonstrations – gathering information.

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Page 1: How to Give Effective Software Demos: Step 2 - Gathering Information

How to Give Effective Software Demos: Step 2 – Gathering

Information

Page 3: How to Give Effective Software Demos: Step 2 - Gathering Information

Who is involved in the decision process?

Build rapportKnow what’s important

Page 6: How to Give Effective Software Demos: Step 2 - Gathering Information

1. What are your primary responsibilities?

2. What is the most important aspect of new software? Why?

Three Simple Questions

Page 7: How to Give Effective Software Demos: Step 2 - Gathering Information

1. What are your primary responsibilities?

2. What is the most important aspect of new software? Why?

3. Among your priorities, what is the relative priority of getting a new solution?

Three Simple Questions

Page 8: How to Give Effective Software Demos: Step 2 - Gathering Information

• Organization & Processes• New Software Hot Buttons• Sense of Urgency

Insights for Effective Demos

Page 9: How to Give Effective Software Demos: Step 2 - Gathering Information

How to Give Effective Software Demos: Step 2 – Gathering

Information