how to get your first 5,000 users
TRANSCRIPT
1
How to get your first 5,000 users
@howardvk
TODAY’S CLASS
3AGENDA
Agenda & ObjectivesIntrosBasic principlesTactics
4First 5,000
Easy Formula?
Foundations
8Find product market fit
ROI, LTV, CTR, CPC
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12First 5,000
‣ Quickly engage with users ‣ Super simple‣ Great way to respond to
queries‣ How are you measuring?‣ Example: PhotoVino
Social Media
13First 5,000
‣ Users love content‣ Great channel for your
startup voice‣ Build following‣ Use core keywords‣ Share through Social media‣ SEOMoz, Buffer,
Unbounce, Kissmetrics, GoSquared
Blogging
14First 5,000
‣ Your friend‣ Analytics‣ Keyword tool
15First 5,000
‣ Free Stuff‣ Facebook‣ Google PPC‣ Linkedin‣ Over £150 = free users
Find a budget
16First 5,000
‣ Unbounce rocks‣ Get it up now‣ User sign up pre product‣ 10 = 30 % may sign up‣ Look at successful
homepage: Spotify
High converting website
17First 5,000
‣ List is your asset‣ Pull marketing‣ What will interest audience‣ Mailchimp great‣ 4,300% ROI
Email Marketing
18First 5,000
‣ Isn’t dead‣ Events = community‣ Run an event!‣ Guerilla marketing
‣ Transferwise‣ Viral: Friend get friend
‣ I Am Playr, Graze
Old Skool
19First 5,000
‣ Spikes but Unsustainable‣ Establish relationship‣ Make list of key people‣ Write story for them‣ Be agressive‣ Use good angles – keep
them in the loop‣ Example: Broapp (385k
views)
Stop Press
SOCIAL MEDIA CONTESTSSEAMLESS.COM DAILY FORTUNE CONTEST
13UNPAID USER ACQUISITION
OPN’s / PartnershipsE.g. Airbnb /
craiglist
First 5,000
Measure everything!
23Find product market fit
‣Burbn‣Optional photo sharing
‣Watch user behaviour
First 5,000
Weekly Schedule for Launch campaign
25First 5,000
‣ 20 mins‣ Create campaign‣ Target‣ Target audience‣ Channels‣ Weekly Schedule
Your Turn
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- Andrewchen.co
-Startup-marketing.com
-Quora.com/growth-hacking
GROWTH HACKING
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Q&A
@howardvk
GROWTH HACKING