how to get real value from real-time logistics data

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How to Get Real Value from Real-Time Logistics Data Supply Chain Visibility Webinar Matthew Barnes Regional Director, Integration & Analytics Dr. Jürgen Krämer VP, CEP & Analytics 3 December 2012

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Watch this video to see how companies are getting real value-including savings and more satisfied customers- by using real-time logistics data. http://www.softwareag.com/corporate/products/wm/events/overview/default.asp Reduce risks, maximize efficiency and increase agility of your order-to-delivery process by using actionable intelligence and analytics. To view the presentation recording, visit the Software AG resource center. http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-105138

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Page 1: How to Get Real Value from Real-Time Logistics Data

How to Get Real Value fromReal-Time Logistics Data

Supply Chain Visibility Webinar

Matthew BarnesRegional Director, Integration & Analytics

Dr. Jürgen KrämerVP, CEP & Analytics

3 December 2012

Page 2: How to Get Real Value from Real-Time Logistics Data

Today’s session

2012 Supply Chain Management Webinar Series 2

Your customers expect reliable, on-time and in-full delivery of your products and services. See

how you can meet their expectations consistently with real-time, end-to-end visibility into

your supply chain. Attend our one-hour webinar to learn how to:

• Gain full visibility and control of your logistic operations by using real-time event monitoring

across your extended supply chain

• Reduce risks, maximize efficiency and increase agility of your order-to-delivery process by

using actionable intelligence and analytics

See how other companies are getting real value—including savings and more satisfied

customers—by using real-time logistics data. Gain insights from their order-to-delivery best

practices. Discover how instant access to meaningful event data when it matters most makes

your business more responsive and customer-focused.

Matthew BarnesRegional Director,

Integration & Analytics

Dr. Jürgen KrämerVice President,CEP & Analytics

Page 3: How to Get Real Value from Real-Time Logistics Data

One Recipe For SuccessSupply Chain Companies’ #1 Priority: Customer Satisfaction

Integration

Visibility

Focus &Simplification

32012 Supply Chain Management Webinar Series

Page 4: How to Get Real Value from Real-Time Logistics Data

� Business activities or transactions failing or taking too long

� Not understanding why this is happening

� Not getting automatically notified of problems

� Wasting time searching multiple reports for the relevant data nuggets

� No way to predict potential issues or opportunities

� No way to PRO-ACTIVELY do the right thing

What keeps a Business User up at night?

42012 Supply Chain Management Webinar Series

Page 5: How to Get Real Value from Real-Time Logistics Data

The Value of End-to-End VisibilityComplex business processes are supported by multiple, disconnected systems…

TMSERP WMSCRMB2B

A

B

C

D

J

E

F

G

H

Multiple systems with multiple stress points…

I

52012 Supply Chain Management Webinar Series

Page 6: How to Get Real Value from Real-Time Logistics Data

End-to-end visibility definedFrom rear view to prediction

Understand the past

Analyze events and predict the future

Know what’s happening now

Page 7: How to Get Real Value from Real-Time Logistics Data

Order Clerk Warehouse Logistics A/R

7

CustomerNeed

Time

Create Sales Order

CreateDelivery

ShipGoods

PostInvoice

DeliveryNote

GoodsIssue

InvoiceSalesOrder

Automated Process Discovery

Extractor

Order-to-Cash

ERP,BPMS, …

Page 8: How to Get Real Value from Real-Time Logistics Data

Metrics

AutomatedProcess

Discovery

Root-cause

analysis

� Amount

� Times

� Costs

� Quality

� Risks

� Organizational performance

� Compliance

� Customer satisfaction

8

See what’sgoing on

‘in the middle’=

Realprocessbehavior

From indicators to root causes

82012 Supply Chain Management Webinar Series

Page 9: How to Get Real Value from Real-Time Logistics Data

Analytics: Trends - Distribution – Dependencies

92012 Supply Chain Management Webinar Series

Page 10: How to Get Real Value from Real-Time Logistics Data

Instrumenting your supply chain processes at key action points

Valu

e

Business event

Data captured

Action taken

Intelligence delivered

Time

Reference: Richard Hackathorn – The BI Watch: Real Time to Real Value

iKnow

Opportunity

• Order arrives from customer• Customer orders back-ordered /

out of stock product• Truck at loading dock Missed Opportunity

• Order stuck on credit hold• Customer cancels order

• Truck has left the dock

Page 11: How to Get Real Value from Real-Time Logistics Data

KNOW What Impacts Order VelocityOrder Monitoring

Proactively alert on the following conditions:• Credit Block• Delivery Block• Delivery N/A• Incorrect SKU• Missing Quantity• Incomplete Order

112012 Supply Chain Management Webinar Series

Page 12: How to Get Real Value from Real-Time Logistics Data

KNOW About Problems Before Your Customer DoesProcess Assurance: Advance Ship Notification

122012 Supply Chain Management Webinar Series

• Extends to real time monitoring of ASN Acknowledgements

• Allows Production Support to Proactively contact the customer

Page 13: How to Get Real Value from Real-Time Logistics Data

KNOW the Impact On Your CustomerCustomer Order Backlog

132012 Supply Chain Management Webinar Series

Page 14: How to Get Real Value from Real-Time Logistics Data

142012 Supply Chain Management Webinar Series

Useful Links: Previous Webinars and Collateral

iKnow: Know About Problems Before Your Customers Do

http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-104185

Supply Chain Visibility - Our Offer to You: Your World in 22 Minutes

http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-97102

Improve Business Performance with Process Intelligence

http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-79532

2-Minute iKnow Video on YouTube

Page 15: How to Get Real Value from Real-Time Logistics Data

Real-Time Logistics

Page 16: How to Get Real Value from Real-Time Logistics Data

Providing Real-Time Visibility to Assets

16

GPS/GPRS tags• Determines position via GPS• Sends data back via device type

and configuration• Monitors environment (e.g.

temperature)

Real-time information hub• Collects event data from all tags• Business logic for event processing• Actions, alerts in case of exceptions• Populates event data to concerned

business services

Usage Scenarios• Visibility• Visualization• Asset management

• Exception management• Theft prevention• Quality of Service (QoS) monitoring• Business activity monitoring

2012 Supply Chain Management Webinar Series

Page 17: How to Get Real Value from Real-Time Logistics Data

Better Event Management can become a Competitive Advantage

17

Warehouse

ComponentDistributor

PartManufacturer

Final AssemblyeCommerce Site

Retailer

Consumer

Delivery

Product

Delivery

Order

Shipment

Product

Product

Warehouse item

Invoicedelivered

Source material

Componentordered

Stockdecremented

Itempicked

Advancedshippingnotice

Palletloaded

Routecreated

Customscleared

StockinboundOrder

item

Ordercreated

Delivery signed

In transit Intransit

A multitude of events across the ecosystem need to detected, integrated and processed A multitude of events across the ecosystem need to detected, integrated and processed in order to enable an instantly responsive and proactive enterprise.

2012 Supply Chain Management Webinar Series

Page 18: How to Get Real Value from Real-Time Logistics Data

Event Streams

GPS GPSGPSGPSGPSGPSGPSGPSGPS

Stream of position reports from a truck

Stream of orders from a customer

Order OrderOrderOrderOrderOrderOrderOrderOrder

Value ValueValueValueValueValueValueValueValue

Stream of sensor readings from warehouse

182012 Supply Chain Management Webinar Series

Page 19: How to Get Real Value from Real-Time Logistics Data

Shipment Tracking / Geo-Fencing

Planned route

New route

Ship will arrive later

What would you do, if you knew that…

4:03 a.m.

4:12 a.m.

192012 Supply Chain Management Webinar Series

Page 20: How to Get Real Value from Real-Time Logistics Data

Increase in Data Velocity

GPS GPSGPSGPSGPSGPSGPSGPSGPS

Stream of position reports from a truck

Stream of orders from a customer

Order OrderOrderOrderOrderOrderOrderOrderOrder

Value ValueValueValueValueValueValueValueValueStream of sensor readings from a warehouse

202012 Supply Chain Management Webinar Series

Page 21: How to Get Real Value from Real-Time Logistics Data

Stream of sensor readings from ALL warehouses

Increase of Data Volumes

GPS GPSGPSGPSGPSGPSGPSGPSGPS

Stream of position reports from ALL trucks and ships

Stream of ALL orders

Order OrderOrderOrderOrderOrderOrderOrderOrder

Value ValueValueValueValueValueValueValueValue

Stream of position reports from a truck

Stream of orders from a customer

Stream of sensor readings from a warehouse

212012 Supply Chain Management Webinar Series

Page 22: How to Get Real Value from Real-Time Logistics Data

Need for Real-Time Analytics

GPS GPSGPSGPSGPSGPSGPSGPSGPS

Order OrderOrderOrderOrderOrderOrderOrderOrder

Value ValueValueValueValueValueValueValueValue

�Newest data is more relevant!

�Database becomes bottleneck!

222012 Supply Chain Management Webinar Series

Page 23: How to Get Real Value from Real-Time Logistics Data

Options

Time

Business

Event

Action

Taken

Action Time

Problemor

Opportunity

Costs

FasterReaction

ProactiveAction

Business Value of Faster Actions

232012 Supply Chain Management Webinar Series

Page 24: How to Get Real Value from Real-Time Logistics Data

In-Memory, In-Flight Analytics

GPS GPSGPSGPSGPSGPSGPSGPSGPS

Order OrderOrderOrderOrderOrderOrderOrderOrder

Value ValueValueValueValueValueValueValueValue

Complex Event Processing (CEP)

Result

Result

Result

e.g. Filtering, Aggregation

e.g. Time windows

e.g. Correlation

Complex Event Processing (CEP)

Definition: Continuous analytics to derive meaningful business events from different event streams or other event sources like databases in real-time to gain situation awareness and trigger immediate actions.

� Event-driven, incremental processing

� High efficiency and scalability

� Enrich events with context data

� Detect patterns with time/locationparameters

242012 Supply Chain Management Webinar Series

Page 25: How to Get Real Value from Real-Time Logistics Data

Real-Time Solutions for Smarter Logistics – Live Demo

252012 Supply Chain Management Webinar Series

Page 26: How to Get Real Value from Real-Time Logistics Data

Real-Time Solutions for Smarter Logistics

Description

Fleet & Operation Management Tracking fleet and cargo locations and meeting

SLAs.

Challenges

• Overwhelming events (from warehouse, vehicle

management & RFID systems, GPS devices, and

environmental sensors)

• No actionable insights to effectively manage resources

• None optimal capacity usage

Benefits of webMethods

Business Events

• Instant detection of route deviations and updates to

estimated time of arrivals (ETA)

• Meet customer SLAs & arm them with info to make

contingency plans

• More effectively direct material, trucks, people, etc. to

places where required

262012 Supply Chain Management Webinar Series

Page 27: How to Get Real Value from Real-Time Logistics Data

Business Impact of CEP

� Improves the quality of decision making by presenting information

that would otherwise be overlooked.

� Enables faster response to threats and opportunities.

� Helps shield business people from data overload by implementing a

management-by exception policy.

� Reduces the cost of manually processing the growing volume of event

data in business.

Source: Gartner Inc.: W. Roy Schulte; Zarko Sumic: „Hype Cycle for Data Management”, 2011.

CEP is one of the pillars of the emerging "big data" movement.

Gartner Hype Cycle for Data Management 2011

272012 Supply Chain Management Webinar Series

Page 28: How to Get Real Value from Real-Time Logistics Data

My business operations

Intelligent Business Operations (IBO)

Decision processEvent

managementto enhance situation

awareness

Decision management

to make faster and better decisions

BPM flow management

to coordinate more-flexible processes

Observe, orient Decide Act

A C D

Other departments, customers, partnersand the environment

Source: W. Roy Schulte: Apply Three Disciplines to Make Business Operations More Intelligent, Gartner Inc., March 2012

282012 Supply Chain Management Webinar Series

Page 29: How to Get Real Value from Real-Time Logistics Data

BusinessProcessManagement

Intelligent Business Operations (Next Best Action)

Event Bus

webMethods Business Events

CEPEngine

Pattern detection Real-time dashboards

Rules Engine

webMethods Business Rules

� Process actions� Task actions� Service actions

Context-based decisions

Businessevents

Simpleevents

Actionableevents

Logging &notification events

1) Situational Awareness 2) Immediate Actions

ProactiveBusiness Process

Management

292012 Supply Chain Management Webinar Series

Page 30: How to Get Real Value from Real-Time Logistics Data

Big Data

Page 31: How to Get Real Value from Real-Time Logistics Data

Big Data Poses Big Challenges

VARIETY

Mobile

10101100100001010011010110010001110101001

10111001001

Kiosks

Web

Sensors

VideoTelemetry

Files

Email

Social Media

Big Data

312012 Supply Chain Management Webinar Series

Page 32: How to Get Real Value from Real-Time Logistics Data

Classical Data Management Architecture

• Operational and analytical

environments are separated

• Mainly based on structured data

• Data exchange and

transformation with latency

• Different ways end-user

interacts with data OLTP

DBMS

Applications

Data

Warehouse

Business

Analytics

ETL

322012 Supply Chain Management Webinar Series

Page 33: How to Get Real Value from Real-Time Logistics Data

Performance Intelligence

Real-time Data Management Goals

Applications Analytics

Transactional Data Analytic Data

How can business

be smarter?

What is happening

now?

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010010100011100011010111010010100011101110010000101010001111010

•Too slow•Does not scale

332012 Supply Chain Management Webinar Series

Page 34: How to Get Real Value from Real-Time Logistics Data

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In-Memory Data Management for the Real-time Business

Performance Intelligence

Applications

Transactional Data Analytic Data

Analytics

Real-time Analytics

In-Memory Data

ETLETL

On-Demand,Retrospective

Analytics

Operational Intelligence

How can business be smarter?�Automated

Decisions�Faster Actions

What is happening now?�Situation

Awareness�Real-time

Dashboards

342012 Supply Chain Management Webinar Series

Page 35: How to Get Real Value from Real-Time Logistics Data

Next Generation Data Management

OLTP

DBMSData

Warehouse

Mobile- and

Web-Scale

Applications

Business

Analytics• Reporting

• OLAP

• Data Mining

New Analytics• Social Media

• Big Data

• Real-time dashboards

Cloud

In-Memory

In-Memory Data Management Platformcombining transactional, analytical, and Big Data to enable the

real-time enterprise for better business outcomes.

Data Store Event ProcessingLL Messaging

Big Data

HadoopInternet of ThingsSocial computing

352012 Supply Chain Management Webinar Series

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Summary

Page 37: How to Get Real Value from Real-Time Logistics Data

How can Software AG help you?

372012 Supply Chain Management Webinar Series

Goal

Compress Time to Action

Respond Faster Reduce RiskReduce Cost

Increase Customer Satisfaction

Business

Processes

Events Operations

ITOperationsConnect

Information

Page 38: How to Get Real Value from Real-Time Logistics Data

382012 Supply Chain Management Webinar Series

More to Explore

On-Demand Webinars

iKnow: Know About Problems Before Your Customers Do

http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-104185

Supply Chain Visibility - Our Offer to You:Your World in 22 Minutes

http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-97102

Improve Business Performance with Process Intelligence

http://www.softwareag.com/corporate/rc/rc_perma.asp?id=tcm:16-79532

Live Online Demo

Experience what Real-Time Logistics can do for you!http://www.mashzone.com/en/Gallery/179612.html

More Info?

In case you’d like to

discuss the contents of

this webinar in more

detail, have specific

questions or would like to

follow up with a local

sales representative,

please send an email to:

[email protected]

Or go to our website to

find your nearest

Software AG office:

www.softwareag.com

Page 39: How to Get Real Value from Real-Time Logistics Data

www.softwareag.com/pi 392012 Supply Chain Management Webinar Series