How to Get Permission & Avoid Being Spam

Download How to Get Permission & Avoid Being Spam

Post on 13-Jan-2015

4.243 views

Category:

Business

1 download

DESCRIPTION

Free Blue Ribbon Webinar: How to Get Permission & Avoid Being Spam

TRANSCRIPT

  • 1. How to Get Permission and Avoid Being Spam Jill Bastian Training and Education Manager
  • 2. Agenda
    • A little about email delivery
    • The CAN SPAM law
    • List building the right way
    • Email tips
    Page | VerticalResponse, Inc.
  • 3. The Email Gates - How mail is delivered.
    • Gate #1 - The ISP
      • AOL, Yahoo,Comcast etc.
    • Gate #2 - The Corporate Domain
      • IBM.com, Citrix.com, Apple.com, etc.
    • Gate #3 - The Recipients Inbox
      • Spam folders and filters
    Page | VerticalResponse, Inc.
  • 4. How Email is Delivered
    • Gate #1 - The ISP
      • Yahoo, Comcast, AOL, etc.
      • Avoid Complaints
      • Keep your list clean
      • Get Whitelisted!
    Page | VerticalResponse, Inc.
  • 5. How Email is Delivered
    • Gate #2 - The Corporate Domain
      • In-house spam filters.
      • Outsourced blacklists.
      • Same rules as with ISPs - Avoid Complaints!
    Page | VerticalResponse, Inc.
  • 6. How Email is Delivered
    • Gate #3 - The Recipients Inbox
      • Use Proper HTML
      • Avoid SPAM words/tricks
      • Get into the Address Book
      • Stay Relevant
      • As always, avoid complaints!
    Page | VerticalResponse, Inc.
  • 7. What is CAN SPAM
    • CAN SPAM is a law that was passed in 2003 to try to help stop spam in the US.
    • The acronym stands for: C ontrolling the A ssault of N on- S olicited P ornography A nd M arketing Act of 2003
    Page | VerticalResponse, Inc.
  • 8. What is CAN-SPAM?
    • Bans False header information
      • Domain name must be accurate
      • Email address from the actual sender
      • From label - Must be "From" who the recipient has the relationship with
    • Bans deceptive subject lines - must relate to the content
    Page | VerticalResponse, Inc.
  • 9. What is CAN-SPAM?
    • Requires working opt-out method.
      • Must remove address within 10 days.
      • Opt-out method must be active for 30 days.
    • Requires the sender postal address.
    • Non-compliance could subject you to fines.
    Page | VerticalResponse, Inc.
  • 10. VerticalResponse Anti-Spam Policy
    • No purchased, rented, harvested or otherwise third party mailing lists.
    • Clients can only mail to people who have specifically requested info from or about their company.
    • Good - Opt-in Form on website, Customers, sign-up at a tradeshow booth, request email over the phone.
    • Bad or Questionable - Contact Us form on website, tradeshow attendee list, list provided by an affiliate or partner, purchased / rented / borrowed list.
    Page | VerticalResponse, Inc.
  • 11. Build and Keep a Great Reputation
    • Your list should be Opt-in, not Opt-out
    • Send email regularly, at least once per month
    • Brand your emails properly
    • Keep your list clean
    • Keep your emails relevant
    Page | VerticalResponse, Inc.
  • 12. Building Your Mailing List
    • Quality Lists are NOT built in a Day!
        • Leverage existing network
        • Customers past/current
    • Build & Grow
      • Sign up form on Website/Blog
      • Add Sign Up form to your Facebook Fan Page
      • Forward to a Friend Link in emails
    • Give Then What You Promised
    • Relevant content
    • Frequency at least once a month
    • No purchased or rented lists
    • Constant process
    Page | VerticalResponse, Inc.
  • 13. Online Methods
      • Facebook Post a newsletter opt-in form on your Facebook Fan Page
    • Twitter Tweet to your followers to join your list, offer email only deals
      • Post Your Subject Line with a link to the hosted version of your email
    Page | VerticalResponse, Inc.
  • 14. Offline Methods
        • Tradeshows - Scan badges and collect business cards
        • Traditional Mediums - Direct mail, print and radio
        • Brick & Mortar Options - Kiosk in your retail location, newsletter subscription during checkout or the fishbowl technique.
        • Customer Support - Get an email address for customers and prospects contacting your business via phone / email.
    Page | VerticalResponse, Inc.
  • 15. Things to Avoid in An Email
    • Avoid Spam techniques in the subject line Free FREE F*R*E*E Dont abuse punctuation!!! No Excessive CAPITALIZATION
    • Avoid Dirty Words in subject line and body of email
      • Like Oprah, Free, any kind of medication, pornography, Work From Home
    • Keep HTML clean Close all tags
      • Use tags
    • Make sure your email is a balance of text and images Single image emails go to spam
    • Know where your links go Always link to reputable sites
    Page | VerticalResponse, Inc.
  • 16. Resources & Links - Visit the VR Lounge !
    • How to Do Everything
      • http://help.verticalresponse.com/
    • VR Marketing Lounge
      • http://lounge.verticalresponse.com
    • VR Marketing Blog List Building
      • http://blog.verticalresponse.com/verticalresponse_blog/building_an_email_list/
  • 17. Q & A