how to get people to like you: the science of persuasion (ignitephilly 5)
DESCRIPTION
Andrew Rosenthal of Philadelphia talks at Ignite Philly 5, March 2, 2010 on the topic of "How to Get People to Like You: The Science of Persuasion." Reviews theories of fascination, liking, and influence/persuasion.TRANSCRIPT
Getting People to Like You:The Science of Persuasion
www.andrewjrosenthal.com
Andrew J. Rosenthal
twitter: @andrewrosenthal
20 slides : 5 minutes
Getting People to Like You: IgnitePhilly 5 1
Who wants to be liked?
Getting People to Like You: IgnitePhilly 5 2
Being liked is good for business
Getting People to Like You: IgnitePhilly 5 3
“fascination” comes from the Latin fascinare, to bewitch
Being fascinating can lead to trouble…
Getting People to Like You: IgnitePhilly 5 4
The mechanism of liking
Getting People to Like You: IgnitePhilly 5 5
Three approaches:
How to Get People to Like You
Getting People to Like You: IgnitePhilly 5 6
Seven triggers of fascination Lust Mystique
Spark curiosity Withhold
information Build mythology Limit access
Alarm Vice
Trust Prestige
Develop emblems Set a new
standard Limit availability Earn it
Power
Getting People to Like You: IgnitePhilly 5 7
People like Zappos.comTrust•Become familiar•Repeat and retell•Be authentic•Accelerate trust
Badges•Core beliefs•Culture
Getting People to Like You: IgnitePhilly 5 8
1. Become genuinely interested in other people
2. Smile
3. Remember that a person’s name is to that person the sweetest and most important sound in any language
Getting People to Like You: IgnitePhilly 5 9
Getting People to Like You: IgnitePhilly 5 10
KIPP SchoolsTeach students to be liked by adults
Sit UpListenAsk QuestionsNodTrack Speaker with eyes
Getting People to Like You: IgnitePhilly 5 11
xxxxx Lust xxxxx Mystique xxxxxx Alarm xxxxx
xxxxx Prestige xxxxxxx Power xx
x Vice xxxxxxxxxxxx Trust xx
Three Steps to Becoming More Fascinating
LustMystiqueAlarm
PrestigePowerViceTrust
Getting People to Like You: IgnitePhilly 5 12
Step 2: Develop a plan
Find your fascination badges, then refine and expand
•Purpose•Core beliefs•Heritage•Products•Benefits•Actions•Culture
Step 3: Execute on the plan
Getting People to Like You: IgnitePhilly 5 13
Getting People to Like You: IgnitePhilly 5 14
1. Liking2. Social Proof3. Consistency4. Authority
Getting People to Like You: IgnitePhilly 5 15
5. Reciprocity
Getting People to Like You: IgnitePhilly 5 16
6. Scarcity
Getting People to Like You: IgnitePhilly 5 17
Getting People to Like You: IgnitePhilly 5 19
Getting People to Like You: IgnitePhilly 5 19
Getting People to Like You: IgnitePhilly 5 20
Want more information? Slides and links at andrewjrosenthal.com email me: [email protected]
Check out: Robert Cialdini: Influence: Science and
Practice Sally Hogshead: Fascinate Dale Carnegie: How to Win Friends and
Influence People