HOW TO GET MORE LEADS FROM LINKEDIN

Let’s connect on LinkedIn!

Start growing your network by linking with us!

WHAT’S THE BIG DEAL?

65% of B2B companies have acquired a customer through LinkedIn

WHAT YOU’LL LEARN

THINK BIGSocial buying correlates with buying influence. The average B2B buyer who uses social media for buying support is:

• More senior

• Has a bigger budget

• Makes more frequent purchases

• Has a greater span of buying control than a buyer who does not use social media.

TURNING CONNECTIONS INTO CLIENTS

USE LINKEDIN TO GENERATE LEADS

CUSTOMIZE YOUR PUBLIC PROFILE URL

• Make your personal profile look more professional (and much easier to share) by customizing your LinkedIn public profile URL.

• Instead of a URL with a million confusing numbers at the end, it will look nice and clean like this: http://www.linkedin.com/in/sarahlouisewilson.

• Customize your URL by going linkedin.com/profile/public-profile-settings

ADD A BACKGROUND PHOTO

To add a background photo

to your profile, click Profile

>> Edit Profile in LinkedIn's

top navigation, then click

Add a background photo at

the top of your page.

LinkedIn specifies that your

photo must be a JPG, PNG,

or GIF file under 8MG in

size and should have a

resolution of 1400 x 425

pixels for the best look.

REQUEST RECOMMENDATIONS

ADD KEYWORDS TO YOUR PROFILE

Before editing your profile, it will help you if you have a list of targeted keyword phrases in mind that you want to come up in search. These are the actual words and phrases that you think prospects and potential connections might actually type into a search.

USE A CURRENT, PROFESSIONAL IMAGE

• Be aware of your surroundings

• Use natural light

• Use the right camera

• Think about the angle

• Think about what you’re wearing

• Don’t do a cliché selfie

Cropped & blurry

Proportions squeezed

Subject miles away!

Unprofessional photo

Can’t see the person’s face

Tiny with bad lighting

EXAMPLES OF BAD PROFILE PHOTOS

SHOW WORK SAMPLES

GET ENDORSED FOR YOUR SKILLS

CHECK IN ON NETWORK UPDATES & POST OFTEN

BE IDENTIFIABLE

Allow others to see who you are if you view their profile.

Go into your Settings (click your thumbnail image in the top right and choose Privacy & Settings)

Select ‘what others see when you've viewed their profile’. Make sure you check off the ’Your name and headline (Recommended)’ option.

This allows you to take advantage of the next feature on our list ...

LEVERAGE THE PERKS OF GROUPS

Action Steps:• Find five groups that enable

you to effectively engage your target audience.

• Look up some profiles for people in your target audience, and see which groups they belong to.

OPTIMIZE YOUR COMPANY PAGE

Colorful & engaging banner photo

Properly formatted & sized logo

Clear company description

Useful tips for clients

POST COMPANY STATUS UPDATES (AND TARGET THEM!)

CONNECT WITH TARGET CUSTOMERS

EXPORT CONNECTIONS

Exporting Connections

Step 1: Go to your LinkedIn homepage

and click on the tab 'Connections’

Step 2: Click to 'Settings' symbol in the top

right corner of the page

Step 3: Click 'Export LinkedIn

Connections' in the right column on the

page

Step 4: Choose 'Microsoft Outlook (.CSV

file)' and click 'Export’

Step 5: Save the document

Formatting the data

Step 1: Open your saved .cvs

file in Excel

Step 2: Go to 'Data' in the tab

section and click 'Text to

columns’

Step 3: Choose 'Separated',

click next, choose 'Comma',

click next, choose

'complete’Step 4: Clean up

the empty columns and you're

ready!

Now you have a workable file,

especially when you apply

filters to it.

ANALYZE YOUR LINKEDIN PERFORMANCE

Insight for your personal profile

Insight for your company page

NOW, GO GET STARTED!