how to get media coverage
DESCRIPTION
Increase the media coverage—newspaper, magazine, online, radio and TV—for your school, camp or small business with these key tools that have proven to make media pay attention. Learn how to write a press release, contact reporters, connect via social media and build your free promotions. Presented by Carly Maga, Our Kids Media.TRANSCRIPT
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How to Increase Your Presence in the Media
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Stories are everywhere
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Two types of stories
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Three areas:
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Final point: How we can help
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How to Construct a Successful Pitch
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What makes a good story?
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People
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Alumni
Teacher
Students
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Is it new? Is it timely? Why should we care? How does it appeal to the outlet’s audience?
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Writing a press release
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Vancouver Expo Press Release
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Vancouver Expo Press Release
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Vancouver Expo Press Release
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Vancouver Expo Press Release
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Vancouver Expo Press Release
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Vancouver Expo Press Release
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It’s not about you!
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How to work with media outlets
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Monitor media outlets
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Create a contact list
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Create and establish a relationship
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Take care of them
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If it’s an event, make it an EVENT
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Find out deadlines
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Contact at crucial times
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Make yourself easy to find
Call me
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BLOGourkids
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How to monitor your coverage
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How to keep track of your coverage
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How Our Kids can help
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TEDxIBYork & The York School
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On the Blog
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On Twitter
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On Facebook
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Newsletter
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Magazine
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