how to get media coverage for your startup
TRANSCRIPT
![Page 1: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/1.jpg)
HOW TO GET MEDIA COVERAGE FOR YOUR STARTUP
(An edited version)
A talk by:
Kam HashimHashim Communications
June 14, 2016 @ MaGIC Accelerator Program - ASEAN Startup Track
Cyberjaya
![Page 2: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/2.jpg)
FUNDAMENTALS OF PR
![Page 3: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/3.jpg)
What is PR?
![Page 4: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/4.jpg)
Definition of PR
“Public relations is a strategic communication process that builds mutually beneficial
relationships between organizations and their publics.”
By Public Relations Society of America
Source: www.prsa.org
![Page 5: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/5.jpg)
Definition of PR – Cont’d
“Public relations is about reputation – the result of what you do, what you say and what others say about you.
Public relations is the discipline that looks after an organisation's reputation. Its aim is to win understanding and support, and influence opinion and behaviour. It establishes and maintains goodwill and mutual understanding between
an organisation and its publics.”
By The Chartered Institute of Public Relations (UK)
Source: Chartered Institute of Public Relations
![Page 6: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/6.jpg)
PR responsibilities
Analyst relations
Community relations
Crisis communications
Employee (Internal) relations
Financial PR – M&As, IPOs
Government relations (Public Affairs)
Investor Relations
Media Relations
![Page 7: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/7.jpg)
Key PR activities at a startup
Accolades
Blogging
Case studies
Media relations
Newsletters
Press releases
Product Reviews
Social Media
Speaker’s Bureau
Special events
Visuals (photographs, videos)
Web communications (including SEOs)
![Page 8: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/8.jpg)
GETTING PRESS
![Page 9: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/9.jpg)
1. Understand the media
![Page 10: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/10.jpg)
2. Establish good media relationships
Research and identify media outlets as well as individual journalists relevant to your business
Create a media database
Introduce your company to journalists. i.e. an email introductory note
Follow journalists on social media to become familiar with their work. Interact with them when appropriate
![Page 11: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/11.jpg)
3. Proactively pitch your startup
Aim for a “corporate story”Pitch your startup launchIn your pitch, tell the media what makes you uniqueExplain what problem(s) you are solvingIncorporate your relevant personal experience to start the business/startup journeyShare news
![Page 12: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/12.jpg)
4. Issue a press release to get media attention
Think like a journalistGather newsworthy informationCreate a plan for your press releaseCommunicate milestones:
Product releasesFunding newsKey customer acquisitions or partnershipsManagement hires
![Page 13: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/13.jpg)
Press release writing
![Page 14: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/14.jpg)
Anatomy of a press release
![Page 15: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/15.jpg)
Samples of press releases on www.hashimpr.com
![Page 16: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/16.jpg)
5. Compile editorial calendars to identify opportunities
For mostly non-news media coverageResearch and compile editorial opportunities within the target media based on your target customers and stakeholdersPitch every opportunity identified
![Page 17: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/17.jpg)
6. Contribute articles or opinions in relevant media
Share your expertise and knowledge by writing a good article or an opinion piece
![Page 18: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/18.jpg)
EFFECITVE MEDIA RELATIONS
![Page 19: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/19.jpg)
Media relations for a startup
![Page 20: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/20.jpg)
Media Strategy
YOU
Media 1 Media
2
Media 3
Media 4
Media 5Media
6
Media 7
Media 8
Media 9
Media 10
YOU
Online Portal
VS.
![Page 21: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/21.jpg)
Preparing a press kit
![Page 22: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/22.jpg)
HOW TO BE SUCCESSFUL IN DO-IT-YOURSELF PR
![Page 23: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/23.jpg)
Focus on these
![Page 24: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/24.jpg)
…and don’t forget, you’d need thesetoo:
![Page 25: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/25.jpg)
ANY QUESTIONS?
![Page 26: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/26.jpg)
FINAL WORDS
![Page 27: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/27.jpg)
Want to get some press? Answer these questions first:
![Page 28: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/28.jpg)
ALL THE BEST!
![Page 29: How to get media coverage for your startup](https://reader033.vdocuments.mx/reader033/viewer/2022051707/58ee26491a28ab58188b46c9/html5/thumbnails/29.jpg)
Thank you!