how to get logo accepted: give your ideas a better workflow
TRANSCRIPT
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Iryna Nezhynska
G I V E Y O U R I D E A S T H E B E T T E R W O R K F L O W
How to get logo accepted
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Gdańsk Dribbble Meetup July 4, 2015
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BTW, I also need a logo. Can you create it as well?
[ ?! ... ] Sure!
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SKETCHES & DESIGN
LOGO FILES DELIVERY
(vector & raster)
LOGOBOOK(recommended)
PRESENTATION (2 concepts
+ their variants)
CORRECTIONS TO SELETED CONCEPT
(up to 2 cycles)
FINAL PRESENTATION
FEEDBACK CREATIVE
BRIEFRESEARCH
DEPOSIT (50%)
FINAL PAYMENT
(50%)
1. Show your workflow
Показать стандартную схему процесса
сначала идея бизнеса потом лого потом фирстиль потом все остальное
Logo design process.
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2. Know how to deal with “creative” clients
Показать стандартную схему процесса
сначала идея бизнеса потом лого потом фирстиль потом все остальное
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3. Help your client to write a brief
или вопросы или портреты людей
info about the brand/product
emotional message
technical details
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3. Help your client to write a brief
for company vs. for product
for them vs. for their customers
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For company: What if your brand was a person?
3. Help your client to write a brief
For product: How do your customers want to be seen?
3 . H E L P C L I E N T T O W R I T E A B R I E F
What if your brand was a person?
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4. Start with research, finish with research
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It is an appetizer before the main course.
5. Create a mood board
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6. Be careful when following this advice
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6. Be careful when following this advice
because it doesn’t work
for logos
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Always check you ideas before showing to clients.
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best ever concept(1st priority)
client’s idea(3rd priority)
another good option(2nd priority)
7. Present designs like a pro
Order of showing logo concepts matters:
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+ + + =
7. Present designs like a pro
Show the story behind:
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V A R I A N T 1
1.1
M O T I V A T I O N M A N A G E M E N T
I N N O V A T I O N W E L L - B E I N G
G OO
D CH
OI C E
V A R I A N T 2
happy
happy happy happyM O T I V A T I O N P R O S P E C T S W E L L- B E I N G
B E S T CH
OI C E
7. Present designs like a pro
Use badges:
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4) mockups for presentation vs. mockups for portfolio
7. Present designs like a pro
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8. Remember about app icons
(about favicons also)
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9. Think big, think ahead
How the potential brand identity may look?
L O G O = B R A N D
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product positioning
market
target
strategy
Tagline
brand mark
symbol
wordmark
Color
Image/Photo
Texture
Material
visualidentity
Typeface
Layout
Typography
editorial style
Interior
Business papers
Digital media
Marketingmaterials
Advertising
Presentations
Signage
Vehicle identification
Packaging
Uniforms
Exhibits
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D E S I G N I S A J O B .
9. Be a PRO
because
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Good luck, my friends!
Thank you!
And have a good day!