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Digital

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Marketing

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Park Circus4031 8600

Nagerbazar6522 1576

EM Bypass 2484 8822

Contents• What is Digital Marketing?• Why Digital Marketing?• The Opportunity • Some Case Studies• Certificate in Digital Marketing• About DMI/NIIT

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What is Digital Marketing?Wikipedia:•Digital marketing is marketing that

• makes use of electronic devices such as • computers, • tablets, • smartphones, • cellphones, • digital billboards, and•  game consoles 

• to engage with consumers and other business partners. 

• Internet Marketing is a major component of digital marketing.

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Marketing V Digital Marketing“The process of communicating to customers the value of a product or service”

• Broadcast• Message Driven• Talking• Constrained• Fixed• Calendar & Budget bound

• Company Power

• Interactive• Consumer driven • Listening• Un-constrained• Iterative• Open Ended• Consumer Power

“The process of communicating with customers the value of a product or service”

CurrentlyHow is marketing planned and executed?

TIME

SPENDTraditional Digital

Why Digital Marketing?

The Evolution of the internet has been characterized by a shift in control from companies to the consumer

- because your customers are on Digital !!

Millions of people every day…chatting, commenting, recommending, challenging, requesting, posting etc. etc about…

WHAT THEY CONSUME’

1.1 billion people worldwide are exercising this control through digital channels over their lives, relationships and most importantly…

WHAT THEY CONSUME’

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The consumer is now a creator of the experience and products they want to consume

They are now connectors as they share these experiences with others

Why Digital Marketing?

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Why Digital Marketing?

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Digital

Marketing

Opportuni

tyGlobal digital media spend will exceed $104 billion in 2013 growing at a rate of 10%.

India is the third biggest user of the internet in the world. Total internet user base has crossed the 150 million mark.

The biggest social media network Facebook now has in excess of 50 million users in India.

According to the Internet and Mobile Association of India (IAMAI), the Indian online advertising market is forecasted to grow by 54% to reach Rs 4,391 crores by March 2013.

Indian mobile advertising is expected to grow by 37% to Rs. 144 crore by March 2013.

Industry estimates suggest an acute shortage of trained professionals who understand the intricacies of digital marketing.

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Some Stats on Internet Usage in India

Social Media Statistics

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Digital

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Yatra•INR 1.5 million/month generated from Facebook •150K+ users see content from the Page every day

Kaya Skin Clinic•20% of revenue for skin clinic comes from Facebook•Offer posted on Page generated revenue of INR 8L in 6 days

Indian Social Media MarketingAdvertising on Facebook

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Yuvraj Singh - People love great stories, people love hope!

1.9 plus million Followers

Advertising on Facebook

16Not Just Marketing!!

Almost a million likes!

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DigitalCertificate

Marketing

in

Planning and

Strategy

Planning and

Strategy

Planning and

Strategy

Planning and

Strategy

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Introduction to Certificate in Digital Marketing

• The Certificate in Digital Marketing is a 12-week programme.

• Taught through the application of theory on case studies.

• Involve real life requirements and budgets.

• Give participants exposure to the latest methods, techniques and tools to improve digital marketing and brand-building efforts

• It will help participants understand how to integrate digital marketing tactics into the overall marketing strategy and to maximize the performance of online marketing investments.

Unique Features of CDM

Module Coverage & Class Schedule

Who Should Attend

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Graduates or Post-graduates studying any of the following:

- Business Management- Commerce- Mass Communication- Advertising, Management Communications- Public Relations- Journalism

Anyone interested in Digital Marketing

College Students

Average 13.5 Million search for Digital & Online jobs spread across both these categories

Career in Digital Marketing

Jobs Opportunities in Digital Marketing•SEO (Search engine optimisation) •SEM (Search Engine Marketing)•Website designing•Internet marketing consulting•Mobile Marketing•Affiliate Marketing•Social Media Marketing•Web Analytics

Why you should think about this?

• Become a Digital Marketer, this is a great time!• If you want to be in marketing, you can’t NOT know Digital Marketing!

• Become an entrepreneur. Who needs a job?• Become a Freelancer in addition to your Job or Studies

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NIIT offers learning and knowledge solutions across 38 countries. NIIT’s training solutions in IT, Management, BPO, Banking, Finance and Insurance, Vocational Skills, and Communication & Professional Life Skills, have impacted over 35 million learners.

Digital Marketing Institute (DMI) of Ireland is the global leader in digital marketing education.

NIIT and DMI have partnered to redefine digital marketing education in India.

Certificate in Digital Marketing is a program designed by marketers for marketers and is the only course in India that carries International.

NIIT & DMI

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PARK CIRCUS4031 8600

NAGERBAZAR6522 1576

EM BYPASS 2484 8822

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CONTACT US

Park Circus4031 8600

Nagerbazar6522 1576

EM Bypass 2484 8822