how to get a positive lift from negative keywords
DESCRIPTION
Taking advantage of this feature is one of the simplest and effective ways to improve the ROI from your PPC campaigns. Negative keywords are like a filter that prevent your ads from showing up for searches that you decide are irrelevant. Don't waste your marketing budget on clicks that will not generate qualified leads. Learn how to identify and eliminate unnecessary spending in your PPC campaigns and improve ROI.TRANSCRIPT
Thank you for joining us!We will begin at:
11:00 am PST12:00 pm MTN1:00 pm CST2:00 pm EST
Audio: 484-589-1011Access code: 347-461-183Enter PIN # on your screen
PPC Webinar:The Positive Effects of Negative
Keywords
Topics for Today’s PPC Webinar
• Why Negative Keywords are Important
• Researching Negative Keywords
• Managing Negative Keywords
Why you Need Negatives
• Broad Match is very, well… broad
• Not all queries have equal value
• Irrelevant clicks cost you money
What Happens with No Negatives
Running Shoe
Blue Running Shoes
Nike Air Max
Tennis Shoes
UggsBoots
All these queries are possible matches!
Benefits of Negative Keywords
• Decrease wasted ad spend
• Improve CTR (click through rate)
• Improve CVR (conversion rate)
• Improve ROI!
Finding the “Right” Negatives
• Search Term (Query) Report
• Keyword Recommendation Tools
• Common Sense
Common Sense
• Multiple brands use
the term “Sisco”
• Variety of industries:
• Manufacturing
• Insurance
• Dog breeder
• Person’s name
• Proactively block these
Managing Negative Keywords
• Campaign vs. Adgroup level
• Match type
• Google Negative Lists
Managing Negative Keywords
Updating a single list impacts many campaigns
Contact Us for a free detailed Negative Keyword Analysis for
your Google Adwords account!
Please contact:
Mark Powers
(800) 619 1570
Search Engine Marketing – A PerspectiveContact Information