how to get a job in the creative department
TRANSCRIPT
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GETTING INTO THE CREATIVE DEPARTMENT
DAVID BELL
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1. THE INTERVIEW
FIRST IMPRESSIONS
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1. YOU’VE FINALLY GOT AN INTERVEIW.LEAVE A LASTING IMPRESSION.
FIRST IMPRESSIONS
Begin your book with a great idea. Then end with an even better one.
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2. WHAT FORMAT SHOULD MY BOOK BE?
THE PRESENTATION
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2. SITE, eMAIL A PDF, LAPTOP OR iPAD? TRY THE PERSONAL TOUCH OF YOUR BOOK.
THE PRESENTATION
Think carefully about how you present your book. You are selling your work, your talents and yourself.
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3. HOW BIG SHOULD MY BOOK BE?
EDIT
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EDIT
3. BE BRUTAL & EDIT YOUR BOOK
Three great ideas, always beats thirty three average ones.
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4. WHAT TYPE OF WORK SHOULD I SHOW?
VARIETY
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4. MIX IT UP
VARIETY
Show a broad range of creative work across multiple channels, products and brands.
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5. HOW FINISHED SHOULD MY IDEAS BE?
SHOW YOUR CRAFT
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5. BE JOB READY
SHOW YOUR CRAFT
Rough visuals ‘scamps or pencils’ are fine, but have at least one fully written or art directed campaign.
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6. WHAT IF I DON’T HAVE ENOUGH GOOD WORK?
BUILD ON YOUR BEST
Peggy’s presenta-on h0ps://www.youtube.com/watch?v=LYxl-‐DJ9CEs
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6. TAKE YOUR BEST IDEA AND PUSH IT THROUGH SOCIAL CHANNELS
BUILD ON YOUR BEST
Turn a good idea, into a great campaign.
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BE FLEXIBLE
7. HOW CAN I STAND OUT?
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7. BE ORIGINAL AND FRESH
BE FLEXIBLE
There are many different types of agency. Adapt your book for each individual agency.
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8. SHOULD I TALK ABOUT MY BLOG?
CREATIVITY
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8. SHOW YOUR DEPTH
CREATIVITY
Talk about your creative pursuits outside of advertising.
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9. DIFFERENT PEOPLE LIKE DIFFERENT WORK?
LISTEN
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9. TAKE ADVICE
LISTEN Listen carefully to all the feedback
and act on the advice that feels right for you.
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10. I’M TOO NERVIOUS
CDs ARE VERY BUSY PEOPLE
Don in ac-on. h0ps://www.youtube.com/watch?v=mbr3bkny0OQ
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10. TALK ABOUT WHAT YOU CAN BRING TO THE DEPATMENT
CDs ARE VERY BUSY PEOPLE
Be prepared, be enthusiastic, be positive and be yourself. Don’t be a pest, but do follow-up.
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GOOD LUCK
DAVID BELL – ECD MERCERBELL
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WHAT YOUSHOULD READ GETTING A JOB
CREATIVITY
CRAFT THE ART DIRECTION BOOK
You will find most of these books here. h0ps://www.amazon.com/s/ref=nb_sb_noss?url=search-‐alias%3Dstripbooks&field-‐keywords=crea-ve+adver-sing+&rh=n%3A283155%2Ck%3Acrea-ve+adver-sing+
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www.slideshare.net/Reosurfer
MORE PRESENTATIONS BY DAVID BELL
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