how to generate media exposure for your facilities
TRANSCRIPT
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How to Generate Media How to Generate Media Exposure for Your FacilitiesExposure for Your Facilities
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Alday Communications, Inc.Alday Communications, Inc.
Award-Winning Public Relations Firm 15 Years of Experience in Golf Local, Regional and National Media Coverage
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2004-2009 2004-2009
More than 12,000 media placementsMore than 8 billion consumer impressions$150 million media value
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NationalNational
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Democrat and Chronicle
LocalLocal
The Arizona Republic
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Pittsburgh Tribune-Review
LocalLocal
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The Union
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How to Generate Media How to Generate Media Exposure for Your Facilities Exposure for Your Facilities
Identify key local mediaDevelop relationshipsImplement unique programsUtilize resources
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Identify Key Local MediaIdentify Key Local Media
NewspapersRadioTVMagazinesOnline
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Host a media dayProvide media discountsPosition yourself as a resource
Develop RelationshipsDevelop Relationships
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Press ReleasesPress Releases
Promote programs and activitiesGood news network (new hires, club renovations, etc.)Keep it short and to-the-pointDouble-check for spelling and grammarKnow deadlinesAsk Section for assistance
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What Not To DoWhat Not To Do
Call over and overSend non-newsworthy informationMass distribute information
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Implement Unique ProgramsImplement Unique Programs
Play Golf America- Get Golf Ready - PGA Free Fitting & Trade-Up Month- PGA Free Lesson Month- American Express Women’s Golf Month- Family Golf Month- Play Golf America Days- Time For Nine/9-Hole Rates- Junior Programs
Patriot Golf DayNine & Wine
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Utilize ResourcesUtilize Resources
PGA LinksPlayGolfAmerica.comPeer-to-peer
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Calendar Listing TemplateCalendar Listing Template
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Email Blast TemplateEmail Blast Template
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Release TemplateRelease Template
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FacebookTwitterBlogging
Social MediaSocial Media
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Q & A Q & A
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