Darren Graham

Director & Head of Social Media

How To Generate Leads With Twitter

Who Are We & What Do We Do?

Full Service Digital Marketing Agency- Social Media Management

- Paid Ads (Adwords & Social Ads)

- Search Engine Optimisation

- Web Design & Development

Twitter Search- Keywords & Phrases

- Think about the types of phrases prospects & customers use to discuss your business, product or service.

- Once you have a hand full start typing these into Twitters search bar.

- You will start to see a list of tweets, mentioning your chosen phrases

- Begin talking with these people & answering their questions.

- If your product or service solves their problems, point them in the direction of your website. (NO HARD SELLS)

Advanced Search Parameters- Use quotation marks to search for exact phrases such

as“I need an Account”

- Use ? after a word or phrase to find questions being tweeted around these phrases such as;

- How do I start a limited company?

- Use :( after a phrase to find negative tweets around these words. This can be used to monitor your business name, service or product, or your competitors such as;

Competitors name :(

Use the minus sign – to remove words which could confuse your search such as;

Manchester Utd - City

In Summary - Think about words your customers or prospects use to talk about your business.

- Search for these phrases within Twitters search bar.

- Interact with people mentioning your phrases and build a report before asking for the sale.

- Use advanced twitter parameters to make your searches more targeted.- Keep thinking of new phrases to search for and trying them out in Twitter search everyday.

Thank you for listening & we hope this talk has been useful.

@PointBlankDigi

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/PointBlankDigital

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