how to fully take advantage of linkedin
DESCRIPTION
Getting started with LinkedIn, the 10 most important profile elements, how to network on LinkedIn, how to visualize your connections, the most important elements of a company page and what not to do on LinkedIn.TRANSCRIPT
HOW TO FULLY TAKE ADVANTAGE OF
Nikki Little, Social Media Strategist at IdentityMacomb-OU INCubatorApril 5, 2012
WHAT WE’LL DISCUSS: Why LinkedIn? Overview and stats Getting started Important elements of personal profile How to enhance networking Important elements of company page What NOT to do on LinkedIn
WHY LINKEDIN?
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http://www.flickr.com/photos/29492436@N00/3942063039/
More than 150 million users in 200 countries.
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http://www.flickr.com/photos/29492436@N00/3942063039/
LinkedIn counts executives from all Fortune 500 companies as members.
http://www.flickr.com/photos/38851430@N07/3612876698/
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Traffic from LinkedIn generated highest visitor-to-lead conversion rate at 2.74%, almost 3 times higher than both Twitter and Facebook.
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> 2 million companies representing all industries, sizes and geographies.
http://thenextweb.com/socialmedia/2012/02/25/43-of-all-linkedin-users-are-in-the-us-ibm-is-the-company-with-the-most-followers/
REASONS TO USE LINKEDIN: Digital resume and stamp of approval Networking opportunities Showcase industry expertise Find a job Recruit new employees Market yourself and your business Generate sales leads
WHAT YOU NEED TO GET STARTED
THE KEY INGREDIENTS An email address
Photo (headshot – 4 MB limit)
Updated resume
LinkedIn will help you put the profile pieces together.
http://www.flickr.com/photos/generated/501445202
LINKEDIN RESOURCES LinkedIn Learning Center –
http://learn.linkedin.com/
LinkedIn Blog –
http://blog.linkedin.com/
10 MOST IMPORTANT PROFILE ELEMENTS
1. PHOTODIN RESOURCES
LinkedIn says adding a photo makes your profile 7x more likely to be found in searches.
2. STATUS UPDATESDIN RESOURCES
Promote events and company/personal news, share industry news, etc.
3. IMPORTANT WEBSITESRESOURCES
Add most relevant websites and customize the display names.
4. CUSTOM URLDIN RESOURCES
Selecting a URL with your name in the text makes you easier to find via search engines.
5. HEADLINE WITH KEYWORDSRESOURCES
By default, the headline is your current position, but you can customize it.
6. DESCRIPTIVE SUMMARY W/KEYWORDS
Give highlights of who you are as a professional.
7. SPECIALTIES
Summarize your professional skills into keyword phrases.
8. PROFESSIONAL EXPERIENCE
LinkedIn says having your 2 most recent positions makes your profile 12x more likely to be found.
9. EDUCATION
Add in all levels of education, including study abroad experience.
10. RECOMMENDATIONS
Ask for recommendations to go along with your various positions/experience levels.
ENHANCE YOUR PROFILE BY ADDING: Skills and expertise Interests Contact interests Applications: Reading List by Amazon, Blog
RSS feed, SlideShare presentations Events Honors, awards, certifications Languages Various other options under “Add Sections”
MAKE IT EASY FOR PEOPLE TO FIND YOU: LinkedIn member plugin or link
to profile on website or blog Business cards Email signatures Link to profile on other social
sharing sites
7 WAYS TO ENHANCE NETWORKING
1. Connect with people you meet, and always add context to your invitation to connect.
http://www.flickr.com/photos/39046851@N08/4052765588/
2. Join relevant groups, and get active in them.
3. Scan the Home newsfeed and reach out to people who share new jobs, promotions, interesting opportunities, etc.
4. Follow relevant/interesting companies. Comment on posts and make connection/outreach decisions based on activity.
5. Utilize the Answers feature.
6. Find new connection, outreach and Answers ops through RSS subscriptions.
http://www.flickr.com/photos/51035609331@N01/5070827/
7. Create a list of people you want to keep tabs on, then find opportunities to reach out on LinkedIn or in person.
BETTERUNDERSTAND& VISUALIZE YOUR RELATIONSHIPS
InMaps - http://inmaps.linkedinlabs.com/ See how connections are related to each
other Color coded to represent different
affiliations/groups Bigger names = more connected Find sectors of your professional world
that lack connections Create smart connections between friends
YOUR COMPANYPRESENCE
IMPORTANT COMPANY PROFILE ELEMENTS: Logo and company description Products/services Career opportunities Recommendations Status updates Blog RSS Page statistics (pageviews, demographics,
unique visits, products/services clicks)
3 THINGS TO AVOID DOING
1. Connect with the intent to only promote, sell or market.
http://www.weherdcats.com/2011/05/24/the-new-snake-oil/
2. Spam groups.
http://www.flickr.com/photos/47353092@N00/519906069/
3. Connect, but never interact.
http://bit.ly/Hbo8sc
QUESTIONS & DISCUSSION
THANK YOU!Email: [email protected]
LinkedIn: http://www.linkedin.com/in/nikkilittle
Twitter: http://twitter.com/nikki_little
Blog: http://nikkilittle.com
Identity: http://identitypr.com
Sources:
•http://press.linkedin.com/node/1104
•http://blog.hubspot.com/blog/tabid/6307/bid/30030/LinkedIn-277-More-Effective-for-Lead-Generation-Than-Facebook-Twitter-New-Data.aspx