HOW TO Fully Engage

Your Readers’ Brains with

Images

Let’s talk about your visual cortex

It processes visual information fast, and it’s hungry for images

Feed me

The image you add to your next piece of content will connect with your reader in 13 milliseconds (maybe less!)

Yum!

Are you fully engaging your readers’ brains with images?

FACT: Content featuring compelling images averages 94% more total views than content without images.

50

100

In this presentation, you’ll learn what designers and art directors look for when choosing and using images.

IMPORTANT NOTE: Understand this and you won’t get sued!

Google Image Search is NOT for finding images to use in your content. Images in Google Image Search belong to someone.

Do not steal someone else’s intellectual property and creative work and put it on your website!

(Unless you enjoy being sued.)

Google Image Search

Keep clicking to discover how to choose — and where to find — amazing images for your website.

Avoid images like these at all costs

This one is too fake.

This one is too ridiculous!

Don’t pick images that are cute, but unrelated to your topic.

These images are most effective

Pick images that look like real people (on a good hair day).

Look for images that relate directly to your headline.

Don’t be afraid to have a sense of humor.

Where to look for free images

• Pixabay • Unsplash • StockSnap

Favorite sites for free* images

*Remember: read and respect image licenses.

Where to look for paid images

Favorite sites for paid images

• Bigstock • Shutterstock • Getty Images

Try taking your own photos

Use the

camera

in your pocket!

Light up some brains today with images

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