International success through Franchising

Euan FraserAMO Consulting

Companies AMO has Helped:

Agenda

We’ll look at:

• What types of opportunity are there?• What does a franchisor look for?• How to approach a franchisor

Investment franchise eg. Hotels

high capital investment franchisee not involved employ management team

Types of Franchise:

Types of Franchise:

Management franchise eg. Fast Food

franchisee employs a staff uses management skills controls the running of the business

Types of Franchise:

Executive franchise eg Advice

white collar work uses skills and intellectual property commonly used in b2b

Types of Franchise:

Retail franchises:

high cost/high yield sells a known brand high profile sites

What makes a good partner?

• Business experience• Experienced management team• Strong financial position• Local market knowledge• Brand sympathy• Physical resources

Preparing the Way

• Prepare your business

• Carefully research the partners

• Develop a profile of your business

• Provide a profile of the market in Nigeria

• Secure sufficient investment to grow

Recruitment Process• Make contact and offer to visit HQ• Present you credentials• Explain the potential of opening in Nigeria• Host a research visit• Negotiate Heads of Terms• Develop a business plan for the opportunity• Agree a deal

International Partnerships:Franchising Partnerships:

Quality control/standards maintenance

Low High

Low

High

Income / Brand growth

Distributors

Owned

Master Franchising

Concessions/Licensing

Area Developer

Working Together

The Franchisor should:• Dedicated international team at HQ• Provide access to a Franchise Manager• Build strong relationships with Brand Partners• Build the Brand together through strong

support

Tips for success

• Know your market & competitors• Seek advice from an experienced franchise

consultant• Prove the concept via a pilot operation first• Be sure the brand will stand the test of time• Choose your partner carefully• Don’t under estimate investment required • Ensure strong franchisor support

infrastructure & ethos

Euan Fraser74 Kirk Street

StrathavenUK

ML10 6BA

+44-1357-523308e.mail: euan@amoconsulting.com

www.amoconsulting.com