how to foster a startup community_sxsw 2015
TRANSCRIPT
@NYUEntrepreneur
Helping Startups Start Up
@NYUEntrepreneur
Inspiring Entrepreneurs: How To Build A Startup Community Frank Rimalovski Lindsey Gray March, 2015
@NYUEntrepreneur
Helping Startups Start Up
@NYUEntrepreneur
Vision
Create a culture that values, promotes & facilitates technology-based entrepreneurship university-wide
@NYUEntrepreneur
Mission
Create an entrepreneurial ecosystem that serves the entire NYU community providing inspiration, education, networking, acceleration and funds
@NYUEntrepreneur
Our Playbook
6
Inspire Educate Connect Accelerate Fund
@NYUEntrepreneur
Our Playbook
7
Inspire Educate Connect Accelerate Fund
Community
@NYUEntrepreneur
Goals u Bring together the diverse talent that
exists across the NYU community
u Integrate the NYU and NYC startup ecosystems
u Create a supportive, nurturing environment where startups grow and thrive
@NYUEntrepreneur
Challenges u Big à >50,000 student
u Siloed à 18 colleges
u Geographically dispersed à 3 campuses
u “Busy”
u Tons of “noise”
@NYUEntrepreneur
There is no silver bullet
@NYUEntrepreneur
Infrastructure to facilitate connections
1
@NYUEntrepreneur
@NYUEntrepreneur
In the Core of the Core
13
@NYUEntrepreneur
NYU Entrepreneurs Network
14
@NYUEntrepreneur
Big, annual events to cut through “noise”
2
@NYUEntrepreneur 16
@NYUEntrepreneur 17
2015
@NYUEntrepreneur
Consistent, repeated, frequent touch points
3
@NYUEntrepreneur
Newsletters
@NYUEntrepreneur 20
@NYUEntrepreneur
Full house for a mid-day workshop
21
Event Series
@NYUEntrepreneur
Integration with existing activities
4
@NYUEntrepreneur #nyuef
Lean Launchpad With Steve Blank
@NYUEntrepreneur
Incentivize participation
5
@NYUEntrepreneur
Collaboration Fund
@NYUEntrepreneur
Food!
@NYUEntrepreneur
Celebrate and promote successes
6
@NYUEntrepreneur 28
@NYUEntrepreneur
Startup Showcase
29
@NYUEntrepreneur
Create connections between NYU & NYC
7
@NYUEntrepreneur
VC Pitchfest
@NYUEntrepreneur
Talks, Office Hours
@NYUEntrepreneur
Coaching
@NYUEntrepreneur
How are we doing?
@NYUEntrepreneur
@NYUEntrepreneur
By the Numbers: Sep ‘14 – Feb ‘15 u 11,736 Total visits
u 3,250 Unique visitors (~3.6 visits)
o 15 (of 18) NYU schools represented
o 100+ different areas of study
o 61% Undergrad & 33% Grad
u 300+ Events hosted
o 200+ Institute led/driven
§ Guest speakers
§ Workshops/bootcamps
o 40+ Faculty-led classes/events
o 65+ student club-led speakers/meetups
36
0
100
200
300
400
500
600
700
800 Total Visits by Week
Sept Feb
@NYUEntrepreneur
Newsletters
@NYUEntrepreneur
By the Numbers: Sep ‘14 – Feb ‘15
38
Sept Oct Nov Dec Jan Feb
Internal Newsletter Subscribers
6,032
6,893 7,162 7,136
8,652 9,051
Clickthru: 3.8%
Opens: 35.7%
@NYUEntrepreneur
By the Numbers: Sep ‘14 – Feb ‘15
39
Sept Oct Nov Dec Jan Feb
External Newsletter Subscribers
589
822 967
1219 1251
1569
Clickthru: 6.4%
Opens: 37.6%
@NYUEntrepreneur
By the Numbers: Sep ‘14 – March ‘15
40
9,689
10,952
2,326
3,071
@NYUEntrepreneur #nyuef
Lean Launchpad With Steve Blank
@NYUEntrepreneur
Lean Launchpad Courses
42
u 9 courses taught in ’14-’15
u 24 of faculty teaching
u >1,000 students taught in ‘14-’15
u 12 NYU colleges engaged (of 18)
@NYUEntrepreneur
A collection of activities u Infrastructure u Big annual events u Consistent, frequent touch points u Integration u Incentives u Celebrate successes u Connect NYU and NYC
@NYUEntrepreneur
Questions?
[email protected] @nyuentrepreneur nyu.edu/entrepreneur nyuentrepreneur.com 16 Washington Place
44
@NYUEntrepreneur 45
@NYUEntrepreneur
Helping Startups Start Up