how to find your brand's content niche
TRANSCRIPT
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HOW TO
findyourbrand's
contentniche
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One persona for each audience segmentUse demographics & psychographics
01Know your audienceCREATE MARKETING PERSONAS
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Brand story, mission, valuesBrand personality, voice, visual identityExperiences & emotions your brand appeals to
02Know your brandCREATE A BRAND BIBLE
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Choose target key performance indicators (KPIs)Set up a system to collect data & measureperformance (use analytics software)
03Define your goalsFOCUS ON YOUR BOTTOM LINE
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Mind map content ideas for each personaThese should be about your audience's interests &related to your brand, but not about your brand
04Brainstorm ideasTHINK LIKE A PUBLISHER
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Know your brand's voiceKnow your audienceIf relevant, include a call to action
05Find your angleIDENTIFY THE STORY'S CENTRAL IDEA
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Consider your audience's media preferencesChoose formats for supplementary contentTranslate the story into real-world experiences
06Choose a formatDECIDE HOW TO TELL THE STORY
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Find out how your audience has changedAnalyse your performance dataMake changes
07ReviewLET YOUR NICHE EVOLVE
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Find out more:READ THE BLOG POST
by Jess Stewart