How to find readers for your blog & build a community through social media

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Post on 16-May-2015

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  • 1. How To Find Readers for Your Blog & Build a Community through Social Media

2.

  • The most popular CMS in use today
  • Powering nearly 8.5% of all websites
  • 10,000+ plugins available
  • 100+ million total plugins downloaded
  • 13+ million total downloads of WordPress at a rate of approx. 2 per second

WordPress Fun Facts *Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com 3.

  • Famous Brands Like:
  • Playstation
  • MTV
  • Lexus
  • eBay
  • CNN
  • NASA
  • Ford
  • Sony
  • People

Who is using WordPress? 4. Optimize WordPress For Social Media 5. Tip #1 Add Facebook Like Box

  • Social Proof show your current fan base
  • They can see if their friends like your page too
  • Show recent wall posts
  • Like your fan page without leaving your website
  • Online Resource
  • Like Box Social Plugin:http://bit.ly/hFvo7y

Do you have a Facebook fan page for your business? 6. Tip #2 Make Content Shareable

  • Give your potential customers an easy way to share your content
  • Online Resources
  • Like-Button-Plugin-For-Wordpress
  • Topsy Retweet Button
  • Smart Share
  • Demo // Download

Can potential customers share content on your website? 7. Tip #3 Install Powerful Comment System

  • LiveFyre is used byTheNextWeb
  • Shows Twitter Retweets with profile images
  • Users can subscribe to email comment notifications
  • Real time comments
  • Online Resource
  • LiveFyre Plugin

Would you benefit from a more powerful comment blog system? 8. Tip #4 Add Blog Feed To Facebook

  • Facebook fans have an easy way to read and subscribe to your blog
  • Automatically posts blog content to your fan page
  • Online Resources
  • NetworkedBlogs:http://bit.ly/9eczm7

Can Facebook fans easily view and subscribe to your WordPress Blog? 9. Tip #5 Add Blog Feed To Linkedin

  • Linkedin Profile
  • Company Profile
  • Online Resource
  • Linkedin WordPress App:
  • http://linkd.in/10fEY2

Can Linkedin connections easily view and subscribe to your WordPress Blog? 10. Tip #6 Add RSS Links To Your Signature

  • Wisestamp offers over 15+ social network links
  • Easy way to connect with you
  • Online Resources
  • WiseStamp:http://www.wisestamp.com/

Do you promote your WordPress Blog on your email signature line? 11. Tip #7 Add Live Chat Box

  • Works with Skype & GoogleChat
  • Easy install HTML code on your website
  • Emails you the total chat conversations
  • You can provide additional links to other sections of your website
  • Online Resource
  • SnapEngage:http://www.SnapEngage.com/

Would you benefit from a Live Chat Box on your website? 12. Optimize WordPress for Sales 13. Tip #8 Strong Call To Action

  • You have 3 seconds to grab your prospects attention
  • Watch my video connect with the visual audience
  • Free Download capture email
  • Free Social Media Score provides a warm lead
  • Learn how we can help get down to business

What main actions would you like someone to take on your website? 14. Tip #9 Create Paid Membership Site

  • Create 4 levels of paid membership
  • When creating content you can set page level restrictions so users can only access certain areas
  • Online Resource
  • s2Member Plugin

Could you benefit from a paid membership site? 15. Tip #10 Fans Only Special Offer

  • Create a stand-alone page with a special fans only offer
  • Only people with this URL can access
  • Post to Facebook, Twitter, Linkedin etc.
  • First 5 customers to respond get the deal
  • Online Resource
  • Exclude Pages From NavigationPlugin

Whats the strongest sales offer you could make to your fans? 16. Tip #11 Create Email Auto-responder Salesman

  • Create a Fans Only Automated Marketing System
  • Send these special offers to your email subscribers every 15 days
  • Online Resources
  • Email: http://www.mailchimp.com
  • Email:http://www.aweber.com

Do you use email auto-responders? 17. Grow Your Followers with Linkedin 18. Tip #12 Create an Industry Related Group

  • Think about what type of customer you want to attract
  • Create a LinkedIn group that would interest those people
  • My best customer is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media
  • Online Resource:http:// linkd.in/bDzkui

What group would help you reach your target audience? 19. Tip #13 Promote Your Group

  • Create an icon to represent your group like my E for the Entrepreneurs Advice Club
  • Promote this icon along side your other social media channel icons
  • It will generate curiosity and you will find more people joining your group

20. Tip #14 Engage Your LinkedIn Group

  • Add your WordPress blog feed
  • Set-up other industry related blog feeds to keep your members informed and engaged with great content
  • Online Resource:http://linkd.in/m1QiGn

21. Tip #15 Join and Participate in Groups

  • Maximum groups you can join is 50
  • Frequently post and participate in these groups
  • Follow thought leaders in the group and/or your competition to learn more
  • Online Resource:http:// linkd.in/dePzon

22. Tip #16 Grow Your Network Fast

  • Go to the Groups Directory and search for LIONS or Open Networkers (Linkedin Open Networkers)
  • Post that you are an Open Networker
  • The more connections you have and can stay in front of the better your rate of success
  • Online Resource:http:// linkd.in/bDzkui

23. Keep Your New Followers Engaged 24. Tip #17 Be a Thought Leader

  • Go to Technorati.com and keyword search for blogs that provide content related to your industry
  • Find great content related to your industry and share it
  • Online Resource
  • Blog Directory:
  • http:// www.technorati.com

What industry related blogs have great content you could share? 25. Tip #18 Create Marketing Strategy

  • Brainstorm weekly blog topics you will write
  • Research industry related fun tips, trivia questions and facts
  • Decide what days and at what time you will post certain content
  • Create an editorial calendar with excel and plug in content
  • Monitor and engage with the responses

26. Tip #19 Automate Marketing Calendar

  • Schedule posts to automatically send to Facebook, Linkedin, Twitter & WordPress etc.
  • Save precious time
  • Keep your audience engaged
  • Demo: Post: Having a great time at WordCamp Columbus!
  • FB ,TW ,LI
  • Online Resource
  • SendSocialMedia.com

How much is your time worth? 27. Tip #20 Create a Fan of the Month Club

  • Create a page on your blog called Fan of the Month
  • Ask your fans random trivia questions and award them with random points
  • First to answer correctly wins and gets their name added to the board
  • Great way to create a fun and engagement
  • Online Resource
  • Fan Of The Month:
  • http:// www.webmediaexpert.com /about/fan-of-the-month/

28. Takeaways

  • What plugins can you install to grow your WordPress followers today?
  • What marketing techniques can you start implementing to improve your sales?
  • What content would you add to your Marketing Calendar?

29. Questions and Answers

  • What questions can I help answer?
  • Thank you for participating!
  • Michelle Hummel
  • Web Media Expert LLC
  • http://www.WebMediaExpert.com
  • Phone: 513-204-9324
  • [email_address]