how to find readers for your blog & build a community through social media
TRANSCRIPT
How To Find Readers for Your Blog & Build a Community through Social
Media
The most popular CMS in use today
Powering nearly 8.5% of all websites
10,000+ plugins available100+ million total plugins
downloaded13+ million total
downloads of WordPress at a rate of approx. 2 per second
WordPress Fun Facts
*Data compiled by Chase Granberry of Authority Labs Search rank Monitoring http://www.authoritylabs.com
Famous Brands Like: Playstation MTVLexuseBayCNN NASA FordSony People
Who is using WordPress?
Optimize WordPress For Social Media
Tip #1 Add Facebook Like Box
Social Proof – show your current fan base
They can see if their friends like your page too
Show recent wall posts Like your fan page without
leaving your website
Online ResourceLike Box Social Plugin:
http://bit.ly/hFvo7y
Do you have a Facebook fan page for your business?
Tip #2 Make Content Shareable
Give your potential customers an easy way to share your content
Online Resources“Like-Button-Plugin-For-
Wordpress”“Topsy Retweet Button”“Smart Share” Demo // Download
Can potential customers share content on your website?
Tip #3 Install Powerful Comment System
LiveFyre is used by TheNextWeb
Shows Twitter Retweets with profile images
Users can subscribe to email comment notifications
Real time comments
Online Resource“LiveFyre” Plugin
Would you benefit from a more powerful comment blog system?
Tip #4 Add Blog Feed To Facebook
Facebook fans have an easy way to read and subscribe to your blog
Automatically posts blog content to your fan page
Online Resources NetworkedBlogs:
http://bit.ly/9eczm7
Can Facebook fans easily view and subscribe to your WordPress Blog?
Tip #5 Add Blog Feed To Linkedin
Linkedin Profile Company Profile
Online Resource Linkedin WordPress
App:http://linkd.in/10fEY2
Can Linkedin connections easily view and subscribe to your WordPress Blog?
Tip #6 Add RSS Links To Your Signature
Wisestamp offers over 15+ social network links
Easy way to connect with you
Online ResourcesWiseStamp:
http://www.wisestamp.com/
Do you promote your WordPress Blog on your email signature line?
Tip #7 Add Live Chat Box
Works with Skype & GoogleChat Easy install HTML code on your
website Emails you the total chat
conversations You can provide additional links to
other sections of your website
Online Resource SnapEngage:
http://www.SnapEngage.com/
Would you benefit from a Live Chat Box on your website?
Optimize WordPress for Sales
Tip #8 Strong “Call To Action”
You have 3 seconds to grab your prospects attention
Watch my video – connect with the “visual” audience
Free Download – capture email
Free Social Media Score – provides a warm lead
Learn how we can help – get down to business
What main actions would you like someone to take on your website?
Tip #9 Create Paid Membership Site
Create 4 levels of paid membership
When creating content you can set page level restrictions so users can only access certain areas
Online Resource “s2Member” Plugin
Could you benefit from a paid membership site?
Tip #10 “Fans Only” Special Offer
Create a stand-alone page with a special “fans only” offer
Only people with this URL can access
Post to Facebook, Twitter, Linkedin etc.
“First 5 customers to respond” get the deal
Online Resource “Exclude Pages From
Navigation” Plugin
What’s the strongest sales offer you could make to your fans?
Tip #11 Create Email Auto-responder Salesman
Create a “Fans Only” Automated Marketing System
Send these special offers to your email subscribers every 15 days
Online ResourcesEmail:http://www.mailchimp.comEmail: http://www.aweber.com
Do you use email auto-responders?
Grow Your Followers with Linkedin
Tip #12 Create an Industry Related Group
Think about what type of customer you want to attract
Create a LinkedIn group that would interest those people
My best customer is someone who A) is considered an entrepreneur B) would be interested in learning more about Social Media
Online Resource: http://linkd.in/bDzkui
What group would help you reach your target audience?
Tip #13 Promote Your Group
Create an icon to represent your group like my “E” for the Entrepreneurs Advice Club
Promote this icon along side your other social media channel icons
It will generate curiosity and you will find more people joining your group
Tip #14 Engage Your LinkedIn Group
Add your WordPress blog feed
Set-up other industry related blog feeds to keep your members informed and engaged with great content
Online Resource: http://linkd.in/m1QiGn
Tip #15 Join and Participate in Groups
Maximum groups you can join is 50 Frequently post and participate in these groupsFollow thought leaders in the group and/or your competition to learn
more
Online Resource: http://linkd.in/dePzon
Tip #16 Grow Your Network Fast
Go to the Groups Directory and search for “LIONS” or Open Networkers (Linkedin Open Networkers)
Post that you are an Open Networker
The more connections you have and can stay in front of the better your rate of success
Online Resource: http://linkd.in/bDzkui
Keep Your New Followers Engaged
Tip #17 Be a Thought Leader
Go to Technorati.com and keyword search for blogs that provide content related to your industry
Find great content related to your industry and share it
Online ResourceBlog Directory:http://www.technorati.com
What industry related blogs have great content you could share?
Tip #18 Create Marketing Strategy
Brainstorm weekly blog topics you will write
Research industry related fun tips, trivia questions and facts
Decide what days and at what time you will post certain content
Create an editorial calendar with excel and plug in content
Monitor and engage with the responses
Tip #19 Automate Marketing Calendar
Schedule posts to automatically send to Facebook, Linkedin, Twitter & WordPress etc.
Save precious time Keep your audience
engaged
Demo: Post: Having a great time at WordCamp Columbus!
FB, TW, LI
Online Resource SendSocialMedia.com
How much is your time worth?
Tip #20 Create a “Fan of the Month” Club
Create a page on your blog called “Fan of the Month”
Ask your fans random trivia questions and award them with random points
First to answer correctly wins and gets their name added to the board
Great way to create a fun and engagement
Online Resource Fan Of The Month:http://
www.webmediaexpert.com/about/fan-of-the-month/
Takeaways
What plugins can you install to grow your WordPress followers today?
What marketing techniques can you start implementing to improve your sales?
What content would you add to your Marketing Calendar?
Questions and Answers
What questions can I help answer?
Thank you for participating!
Michelle Hummel
Web Media Expert LLC
http://www.WebMediaExpert.com
Phone: 513-204-9324