how to find a swot analysis using business source complete
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How to Find a SWOT Analysis
Using Business Source Complete
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1. Begin by Selecting Articles from the Library’s Homepage
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2.Select Business & Computers
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3. Select Business Source Complete
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4. Select More - -Company Profiles
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5. Type in the name of the company you are researching and click Browse:
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6. When you see your company on the list of results, select the link for the "Datamonitor Report":
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7. The Datamonitor Report opens as a PDF file. On the left hand side of the page will be the Table of Contents. Select the "SWOT Analysis"
from this list to see it:
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. 8.The SWOT Analysis will load on the next screen:
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Not every company will have a SWOT Analysis in the Datamonitor Report. In this case, you can get a general idea of what a SWOT Analysis may look like for your company by looking at the SWOT Analysis for its top competitors. Select the "Top Competitors" link
in the Table of Contents: