how to enhance mice industry beverly paloma lisa roxanne meredith monica
TRANSCRIPT
How to Enhance MICE Industry
Beverly
Paloma
Lisa
Roxanne
Meredith
Monica
What is an International Conference
According to ICCA, aninternational conferencemeans:◆to have more than fifty
participants.◆should be held regularly◆having been held in three
different countries.
Why MICE Industry
Three “Highs”:◆Finance— high growth
potential
◆Travel— high added-
values
◆Industry— high beneficial innovations
MICE education in the US and the inspiration for China
MICE education in the US
• Diversification• Education system with
administrative levels• Practical courses• Diverse ways to approach
MICE education
Inspiration for China
• Scientific analysis to make MICE education more practical
• Participation to make MICE education perfect
• Cooperation • Quality teachers
Problem:
• MICE-Industry has received support but mostly too theoretical to be put into practice.
• More schools in China offer professional courses related to MICE-Industry; only 5 are officially approved
• Other problems: lack of professional teachers, stale teaching methods, traditional education mode
Solution:
Gradational cultivation
• Cooperation on seven levels: basic careers, techniques, 參展商 , internal business, qualified teachers, senior administrative staffs, government
• Other countries separate MICE administrative professionals into three categories: central, auxiliary (輔助性 ), and supportive
• China: supportive professionals are abundant, but lacking central and auxiliary ones
How to cultivate people for MICE • Specialization and branding- More research and Analysis of necessary
skills
• Strengthen school programs-practicability 〈實用性〉 and operation 〈操作
性〉• Innovation-pragmatic and theme method-Develop the theory and the skill at the same
time
• Cooperation between school and company
• -market-oriented actionwin-win situation
Mice Industry in Germany
• world hegemony in MICE• 80% high-grade exhibitions are
held in Germany
Universality
+ = MICE industry in Germany is the world hegemony. Integration
Investment Advantages of Taiwan
1. Key Government Support2. International Competitiveness 3. Abundant Human Resources for the Service Industry4. Optimal Location in Asia’s Transportation Hub