how to engage your team in ux design? - iga moscichowska - wud krk 2014
DESCRIPTION
How to engage your team in UX design? Is it worth it? And how has the role of UX person in the team changed?TRANSCRIPT
DESIGN RESEARCH WORKSHOPS 1 KNOW-HOW
HOW TO ENGAGE YOUR TEAM IN UX DESIGN?
IGA MOŚCICHOWSKA WITFLOW WUD KRK 2014
DESIGN RESEARCH WORKSHOPS 2 KNOW-HOW
INFORMATION ARCHITECTS
USABILITY SPECIALISTS
LONG TIME AGO WE WERE:
DESIGN RESEARCH WORKSHOPS 3 KNOW-HOW
WE AUDITED
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WE WIREFRAMED
DESIGN RESEARCH WORKSHOPS 5 KNOW-HOW
WE WROTE
SPECIFICATIONS
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WE WORKED
ON OUR OWN
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THEN CAME THE DREADFUL FEEDBACK
DESIGN RESEARCH WORKSHOPS 8 KNOW-HOW
2008
1 WUD event
in Wroclaw
~150 attendees
2014
4 WUD events
in 4 cities
~800 attendees
OUR PROFFESION BECAME POPULAR
DESIGN RESEARCH WORKSHOPS 9 KNOW-HOW
2008
2 job entries
in Poland
in 3 months
2014
39 job entries
in 3 months on
praca.uxlabs.pl
WE BECAME DEMANDED
DESIGN RESEARCH WORKSHOPS 10 KNOW-HOW
https://www.flickr.com/photos/jdhancock/9542661265/
SOMETHING HAS CHANGED
SO HAVE WE
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UX = MODERATOR
UX has to moderate
the process so it goes
in the right direction
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UX =
RECORDER
UX designer shares the
knowledge by vivid and
powerful deliverables
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UX =
MEDIATOR
UX person helps
the team reach
consensus
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UX = CATALYST enhances and increases the rate
of product development process
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UX DESIGNER NEEDS TO
ENGAGE OTHERS IN UX
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HOW?
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USE NEW TOOLS
AND COMPETENCES
learn from the best
and do create your own
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ORGANIZE
WORKSHOPS
share the design process
with others
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DO WORKSHOPS
OUTSIDE OFFICE
it opens your minds and
brings the team closer
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MAKE YOUR TEAM
CREATE STUFF
less talking, more doing
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CO-CREATE
WITH BOTH
USERS AND CLIENT
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LET THEM
PARTICIPATE IN
SKETCHBOARDS
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INVITE THE TEAM
TO UX RESEARCH
it’s when the opinions
change and magic happens
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ASK THEM TO
PARTICIPATE IN
RESEARCH ANALYSIS
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EMBRACE
ITERATIONS
AND FEEDBACK
they’re part of the process
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BUT DO EXPLAIN
YOUR SOLUTIONS
you’re the designer, right?
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WHY BOTHER?
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TO GAIN INSIGHT
your client knows far more about their business than you ever will
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TO FLOURISH PROJECTS
unexpected ideas come from collaboration
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TO SURVIVE
because your clients expect it
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QUESTIONS? QUESTIONS?
DESIGN RESEARCH WORKSHOPS 32 KNOW-HOW
IGA MOŚCICHOWSKA
[email protected] +48 608 689 510
All incredible photos created by
JD Hancock and Leigh/J/M
were used on creative commons license.