how to engage your social media followers
TRANSCRIPT
YOU POST & SHARE, BUT DO YOU ENGAGE?
20 APRIL 2016
japie swanepoel
@japies
@Digital4Christ
SOME NUMBERS
SOME NUMBERS
SOME NUMBERS
13 MILLION
SOME NUMBERS
13 MILLION
SOME NUMBERS
13 MILLION 2,7 MILLION
SOME NUMBERS
13 MILLION 2,7 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
SOME NUMBERS
13 MILLION
7,5 MILLION
2,7 MILLION
100 MILLION
10 MILLION
TOP SA ACCOUNTS
TOP SA ACCOUNTS
TOP SA ACCOUNTS
TOP SA ACCOUNTS
TOP SA ACCOUNTS
SA ONLINE USAGE (COURTESY OF IABSA)
SNAPCHAT CELEBS
THE SOCIAL MEDIA CONUNDRUM; BAD
THE SOCIAL MEDIA CONUNDRUM; BAD
THE SOCIAL MEDIA CONUNDRUM; BAD
THE SOCIAL MEDIA CONUNDRUM; GOOD
WHAT IS ENGAGEMENT?
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
ZERO LIKES
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
ZERO LIKES
ZERO COMMENTS
WHAT IS ENGAGEMENT?
▸ total Facebook likes? NO
▸number of twitter orinstagram followers? NO
▸number of people whovisit your web site? NO
▸number of emailsubscribers? NO
▸ it is INTERACTION.
▸SM is about aCONVERSATION
ZERO LIKES
ZERO SHARES
ZERO COMMENTS
193 COMMENTS
193 COMMENTS
?
193 COMMENTS
?
193 COMMENTS
?
SO WHY IS ENGAGEMENT SO IMPORTANT?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
▸ ONLY SM can create two-wayinteraction.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
▸ ONLY SM can create two-wayinteraction.
▸ every action you take on socialmedia should be aimed atcreating interaction.
SO WHY IS ENGAGEMENT SO IMPORTANT?
▸ what do you wish to achievewith your social media?
▸ create a community?
▸ create awareness: news, events,messages, campaigns?
▸ communicate with your existingfans, followers, community?
▸ SOCIAL MEDIA IS ABOUT ACONVERSATION
▸ Print, radio, TV & outdoor cancreate excitement, awareness,news, etc.
▸ ONLY SM can create two-wayinteraction.
▸ every action you take on socialmedia should be aimed atcreating interaction.
▸ likes, shares, comments,retweets, views, regrammes.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
WHERE’S THE CALL TO ENGAGE?
WHERE’S THE CALL TO ENGAGE?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
OUR OWN RESEARCH
OUR OWN RESEARCH
OUR OWN RESEARCH
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOUR “FANS” AREN’T REALLY YOUR FANS.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOUR “FANS” AREN’T REALLY YOUR FANS.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOU ARE NOT RELEVANT.
YOUR “FANS” AREN’T REALLY YOUR FANS.
WHY ARE YOUR USERS / FOLLOWERS NOT ENGAGING?
YOUR CONTENT IS NOT ENGAGING.
YOU’RE HANGING OUT IN THE WRONG PLACES.
YOU ARE NOT RELEVANT.
YOUR “FANS” AREN’T REALLY YOUR FANS.
YOUR OFFER / MESSAGE IS NOT APPEALING TO YOUR BASE
MORE “DO” & LESS “DON’T”
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
8. follow with an action plan
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every pieceof content you wish to post.
MORE “DO” & LESS “DON’T”
1. review andanalyse….constantly!
2. interact with influencers.
3. create events.
4. manage (purge) followers.
5. determine whether you arewhere you want to be.
6. are you relevant? ask if you areunsure?
7. put a content strategy in place.
8. follow with an action plan
9. be critical about every pieceof content you wish to post.
10.create content with whichyour users will WANT TOENGAGE!
