how to engage your facebook fans with quality content
TRANSCRIPT
Monthly active users on
Facebook now total 901 million.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
1 in 7.7 people in the world have a Facebook account.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
Monthly mobile users now total
488 million.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
300 million photos are uploaded to the site each day.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
83 million monthly active users accessed Facebook solely from mobile in March 2012.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
Facebook hosts 42 million “Pages” with 10 or more likes.
SOURCE: JEFF BULLAS, HTTP://BIT.LY/LSSJ5N
#FB4BIZ
WELCOME!
REBECCA CORLISS Inbound Marketing Manager, HubSpot
CHRIS LUO Head of Global SMB Marketing, Facebook
Facebook’s
1 2
3 4
steps WORKSHOP
to Business SUCCESS
Facebook’s
1 2
3 4
steps
Connect to New Fans with Facebook Ads
Everything on Facebook Starts with Your Page
Engage Your Fans with Quality Content
Influence the Friends of Your Fans
Everything starts with your Facebook Page
Pages
YOUR PAGE
THE WORLD
1
INTERACT WITH FANS
ACQUIRE FANS
ADS PAGES
2
Facebook’s
1 2
3 4
steps Engage Your Fans with Quality Content
#FB4BIZ
#FB4BIZ
1
2
7
10
5
6
3
8 4
TIPS
Engage Your
Fans with
Quality Content
9
POST REGULARLY
#FB4BIZ
1
BE SUCCINCT
2
#FB4BIZ
POST AT THE
OPTIMAL TIME
#FB4BIZ
3
RESPOND TO
COMMENTS AND
MESSAGES
#FB4BIZ
4
ASK QUESTIONS
#FB4BIZ
5
POST PHOTOS /
VIDEOS
#FB4BIZ
6
GIVE FANS
EXCLUSIVE ACCESS
TO CONTENT
#FB4BIZ
7
sources
1
2 3
4
FACEBOOK POST
WEBSITE LANDING PAGE
LEAD CAPTURE FORM
METRICS
sources
FACEBOOK LEAD GENERATION
USE PAGE
POST ADS
#FB4BIZ
8
Want to excel at Facebook
marketing? Check out HubSpot's
free ebook “How to use Facebook for
Business.”
HubSpot HubSpot
HubSpot HubSpot
Attend HubSpot’s Inbound
Conference. Check out all the details
on speakers, content and parties.
https:…
Want to track how many customer
you attract from social media? Sign
up for a free 30-day HubSpot trial…
Inbound marketing costs 61% less
per lead than traditional marketing.
Find out more amazing marketing
stats…
USE PROMOTED
POSTS
#FB4BIZ
9
Only 16% of Facebook users see the updates you post on your business
page. Learn how to boost the distribution of your posts in this free
webinar with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
http://www.hubspot.com/four-steps-to-achieving-business-
success-with-facebook/ http://www.hubspot.com/four-steps-to-achieving-business-success-with-
facebook/
Only 16% of Facebook users see the updates you post on your business
page. Learn how to boost the distribution of your posts in this free webinar
with Facebook's Chris Luo and HubSpot's Rebecca Corliss!
Only 16% of Facebook users see the updates you post on your
business page. Learn how to boost the distribution of your posts in
this free webinar with Facebook's Chris Luo and HubSpot's Rebecca
Corliss!
REVIEW YOUR
PAGE INSIGHT
#FB4BIZ
10
#FB4BIZ
Need help on your first campaign?
Sign up for the Start to
Success Program:
1-800-669-9600
*Requires minimum daily spend of $50 for the first 30 days
#FB4BIZ
THANK YOU!
REBECCA CORLISS Inbound Marketing Manager, HubSpot
CHRIS LUO Head of Global SMB Marketing Facebook
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