how to easily discover and create great visual content for facebook
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How to Easily Discover Great Visual Content...and Create Images Your Facebook Fans Crave!
About Rebekah Radice
@RebekahRadice@PostPlanner#ViralWebinar
About Peg Fitzpatrick
@PegFitzpatrick#ViralWebinar
Housekeeping:✓ Don’t forget to use the hashtag #ViralWebinar
✓ Clear off your desk and shut down your tech
toys - you won’t want to miss a second of this
✓ Grab a pen and paper or your favorite note-
taking app and get ready to take notes
#ViralWebinar
What You’ll Learn:✓ How to quickly (and easily) discover great visual content
that your Facebook (and social media) audience will LOVE
✓ The key to creating images that stand out and get noticed in the Facebook Newsfeed
✓ How to design optimized images for your Facebook cover, profile and ads
✓ The most effective visual marketing strategies to attract relevant and genuine Facebook Fans
#ViralWebinar
Why Visual Content Matters
#ViralWebinar
The 3 P’s of Facebook Success
✓ Personal
✓ Purpose
✓ Promotion
#ViralWebinar
Where to Discover Great Visual Content
#ViralWebinar
Visual Marketing WOW Factor
✓ 95% of B2B buyers said that they prefer short, snackable content when making a decision
✓ The amount of video posted to Facebook from people and brands increased by 75% in 2014
✓ In a survey of 30,000 Facebook Pages, posts with photos received 87% of total interactions
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Your Facebook Newsfeed
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Look to Companies Creating Relevant Content
✓ Pages within your industry or niche
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Not sure who they are? How to find your competition!
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Use Facebook search to find similar pages
✓ Graph may be gone, but the benefits remain
→ Use Facebook Search Strings
― Pages liked by people who like [your page]
― Pages like by people who live in [your city] and like [your page]
#ViralWebinar
Use free tools to find pages based on keyword
✓ Use a FREE Tool:
→ http://www.intel-sw.com/blog/facebook-search/
#ViralWebinar
Use Facebook search to find similar pages
✓ Likealyzer lists Pages in your niche/topic
#ViralWebinar
What are they doing well?
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What type of content is resonating with their audience?
#ViralWebinar
How can you create something similar, but unique?
#ViralWebinar
Now keep up with them
✓ Create a folder in Post Planner to easily manage all content in one place
#ViralWebinar
Add URL of each competitor Facebook Page
✓ Add each Page to your Pages to Watch
#ViralWebinar
The Keys to Creating Images That Stand Out
✓ Stick to your brand
✓ Use a watermark
✓ Photos in a theme
#ViralWebinar
Study the Traits of Highly Shareable Content
✓ What makes a graphic go viral?
✓ What causes fans to stand up and take notice?
✓ How can you capture your own magic?
#ViralWebinar
Step 1 - Know the Traits of Highly Shareable Content
✓ Unique
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Traits of Highly Shareable Content✓ On Brand
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Traits of Highly Shareable Content✓ Correctly sized
#ViralWebinar
Traits of Highly Shareable Content✓ Includes a
Call to Action
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Traits of Highly Shareable Content✓ Motivates
and Inspires - relevant to audience
#ViralWebinar
Tools to Create Visual Content
#ViralWebinar
Tools to Create Visual Content
✓ Canva
#ViralWebinar
Tools to Create Visual Content✓ Relay
#ViralWebinar
Tools to Create Visual Content✓ Wordswag
#ViralWebinar
Tools to Create Visual Content✓ Over
#ViralWebinar
Tools to Create Visual Content
✓ Flipagram
#ViralWebinar
Tools to Create Visual Content
✓ Videos― Vine
― Periscope
― Meerkat
― Blab
― iMovie
― Cinematic
― Replay
― GIFs on Phhhoto
#ViralWebinar
Tools to Create Visual Content✓ Infographics
― Canva
― PiktoChart
― GoodLabs
#ViralWebinar
Tools to Create Visual Content✓ Find Affordable Photos
― Dollar Photo
― Freepik
― Morgue File
― Unsplash
#ViralWebinar
How to Know if You Can Use That Image Legally
#ViralWebinar
How to Tell Your Story Visually
✓ Share quotes from evergreen content
✓ Use client testimonials
✓ Promote an upcoming event
✓ Share your wisdom through tips and how-to’s
#ViralWebinar
Share quotes from evergreen content
#ViralWebinar
Use client testimonials or user-generated content
#ViralWebinar
Promote an upcoming event
#ViralWebinar
Share your wisdom through tips and how-to’s
#ViralWebinar
How to Attract the Right Fans with Visual Content
People LOVE eye-candy!
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Use your cover photo as a visual cue for your Call to Action Button
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Promote Your Culture
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Encourage Conversation
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Be consistent in your brand look and feel
#ViralWebinar
Attract The Right Fans With Your Visual Content
✓ Promote, promote, promote!
― Cross-promote
― Use your list
― Newsletter
― Website
― Blog
#ViralWebinar
Get Started Today!
✓ With our *scientifically proven* Viral Content, you will triple your Likes, Shares, Follows and Clicks!
#ViralWebinar
Get Started Today!✓ Love annual for only $4 per month (normally $7). Pay $48 now
instead of $84.✓ Coupon: FLOVE4B
✓ bit.ly/viralwebinarfb
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THANK YOU!@PegFitzpatrick
www.pegfitzpatrick.com