how to easily create killer social media content more efficiently
TRANSCRIPT
PowerPoint Presentation
How to Easily Create Killer Social Media Content (More Efficiently)
April 27, 2016#ContentCreation // @KyleStuef
1
Who Am I?
#ContentCreation // @KyleStuef
Kyle Stuef, Director of Content Development
#ContentCreation // @KyleStuef
Developing Content that Relates to Passion PointsResponsible For
Development and Ongoing Management of the Social Conversation Calendar
Creation of Post copy and Optimization
Creation of all Associated Media
Planning and Formatting of Syndicated Content on all Secondary ChannelsOur Content Development team works to develop branded content that portrays key messaging related to the target audiences passion points.
#ContentCreation // @KyleStuef
4
What Are We Covering Today?
#ContentCreation // @KyleStuef
4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef
Planning Ahead Base Layer Content
How much of it can be planned ahead?Marketing CalendarCampaignsUniversal Shared ExperiencesHow much of it depends on outside forces?Last minute requestsWaiting on other partnersHow much of it is reacting to your audiences world?Trending topicsLiving in the momentThink About The Content on Your Social Media Channels:
#ContentCreation // @KyleStuef
Planning Ahead Base Layer Content
Step 1: Plan At A High LevelStep 2: Create Your PostsTopics || Media || TacticsPost Copy || Media Assets
#ContentCreation // @KyleStuef
Using A Content Calendar As Your Base Content Allow yourself more time to do timely/reactive content
Things to include?Content Series (Muddy Monday, Throwback Thursday, etc)Monthly/Weekly Themes?
At the beginning of the month, brainstorm with your community managers from each of your brandsGather a smaller group for a content brainstorming session to complete tasks like copy & image suggestionsMake sure your content calendar has a mix of content. Though photos are the most common types of imagery, CPs are also responsible for creating GIFs, videos, and any other creative assets a client may ask for.One youve compiled a shot-list, its time to get to work. 8
Planning Ahead Efficient Photo Shoots
Efficient & Effective Photo Shoot ChecklistShot ListWhat is missing in your base content?What is needed for your content library?EquipmentProps?Lighting?Camera/Lenses/Batteries, etc.Release Forms?
CAN YOU ANSWER:This photo shoot is a success if __________.#ContentCreation // @KyleStuef
Making Your Photo Shoots More Efficient
Use this to build evergreen content/have things ready to go when trending topics happen9
Planning Ahead Live Event Coverage
Live Event ChecklistTactical:Run Of ShowCredentials & Contact InformationEquipmentLighting?Camera/Lenses/Batteries/Chargers, etc.Release Forms!Content:Content Calendar for The EventPosts written for what you know will happenShot List for what you know will happenSpace to react & create in the moment#ContentCreation // @KyleStuef
Live Event Coverage + Apps
Smaller budget examples: Live tweeting from a conference, your president is speaking somewhere, participating in a webinar etc10
4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef
Collaborative & Agile Planning
Lets Avoid Losing Time Because Of:Upload/Download TimeEquipment FailureMultiple Versions of Files
#ContentCreation // @KyleStuef
Dont Be Locked To A computer, cloud based storage12
Build A Collaborative EcosystemProject ManagementContent CreationFile Storage
#ContentCreation // @KyleStuef
Collaborative & Agile PlanningProject ManagementISM: Wrike
Content CreationFile Storage
ISM: Google DocsISM: Box
Google Docs & Evernote14
Collaborative & Agile Planning Free ToolsProject Management
Content CreationFile Storage
Google Docs & Evernote15
4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef
Building An Evergreen Content Library
#ContentCreation // @KyleStuef
Always Be Capturing17
Building An Evergreen Content Library
(AND KEEP TRACK OF WHEN IT WAS USED!)18
Building An Evergreen Content LibraryOrganizeDocument
#ContentCreation // @KyleStuef
(AND KEEP TRACK OF WHEN IT WAS USED!)19
Using Stock Photos & UGC
Stock Photos:KNOW YOUR USAGE RIGHTS!Stop Google Image searchingThere are plenty of free & LEGAL options:http://librestock.com/
User-Generated Photos:Ask them for permissionIf you dont ask, it needs to stay in the social media channel it was shared toAttribution. Attribution. Attribution.
#ContentCreation // @KyleStuef
20
4 Ways To Create Content More Efficiently Plan AheadUse A Collaborative Planning SpaceBuild An Evergreen LibraryUse Video to Grow A Content Tree #ContentCreation // @KyleStuef
Growing Your Content Tree
#ContentCreation // @KyleStuef
Using Video As Your Base
Behind The Scenes
GIFs
Short Clips
Screen Caps
#ContentCreation // @KyleStuef
Using Video As Your Base
Behind The Scenes
#ContentCreation // @KyleStuef
Using Video As Your Base
GIFs & Short Clips
#ContentCreation // @KyleStuef
Using Video As Your Base
Screen Caps
#ContentCreation // @KyleStuef
A Few Relevant Ignite Social Media Blog Posts: 27http://www.ignitesocialmedia.com/content-creation/how-to-develop-effective-content-at-live-events/
http://www.ignitesocialmedia.com/content-creation/how-to-gain-content-marketing-efficiencies/
http://www.ignitesocialmedia.com/content-creation/how-to-build-your-brands-content-library/
http://www.ignitesocialmedia.com/content-creation/how-to-develop-visual-content-that-works/
Thank You!#ContentCreation // @KyleStuef
28