How to drive your event ticket sales through Facebook advertising?

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Post on 14-Aug-2015

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1. How to drive your event ticket sales through Facebook advertising? 2. Who am I? Founder of yago.sg Internet Marketing Consultant I use whatever works: Organic & Paid Search, Banner ads, E-mail, Facebook For events, Facebook works really well! 3. Have you ever Promoted something on Facebook? Paid for ads? 4. Stats from EventNook Where did people come from when they registered on ? 5. Many options Event Page Personal timelines Groups & pages Ads 6. Event Page Central point to send your promotions to Build social proof & anticipation Invite friends & contacts Stay in touch after the event Selling tickets? Add a link. 7. Personal Timelines Personal = Most powerful Get entire team to post Share the event page Create social proof Free, but 8. Groups & Pages Update your existing audience Reach out to other pages Be worth following Groups can be powerful: more involvement Free, but 9. Facebook Ads 10. Why Advertise? Reach more people Reach people more often Reach specic people Visitors to your website E-mail subscribers By Demographics and behaviour on Facebook 11. Endless possibilities 12. How not to waste money Build involvement rst. Use ads to amplify only Target small audiences with a strong interest Keep testing (Audiences, copy, images & landing pages) Budget: how much is an extra attendee worth? 13. Resources Facebook changes its interface all the time. Here are some recent resources to get you started with creating ad campaigns. Custom audiences: socialmediaexaminer.com/retarget- content-to-facebook-custom-audiences/ Step-by-step ad campaigns: socialmediaexaminer.com/create- an-effective-facebook-ad-campaign/ Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (2015) by Perry Marshall, Keith Krance and Thomas Meloche facebook.com/advertising 14. Questions? 9008 1423 guus@salsason.com http://www.salsason.com 15. First presented at On 9 July 2015