How to drive your event ticket sales through Facebook advertising?

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Post on 14-Aug-2015

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<ol><li> 1. How to drive your event ticket sales through Facebook advertising? </li><li> 2. Who am I? Founder of yago.sg Internet Marketing Consultant I use whatever works: Organic &amp; Paid Search, Banner ads, E-mail, Facebook For events, Facebook works really well! </li><li> 3. Have you ever Promoted something on Facebook? Paid for ads? </li><li> 4. Stats from EventNook Where did people come from when they registered on ? </li><li> 5. Many options Event Page Personal timelines Groups &amp; pages Ads </li><li> 6. Event Page Central point to send your promotions to Build social proof &amp; anticipation Invite friends &amp; contacts Stay in touch after the event Selling tickets? Add a link. </li><li> 7. Personal Timelines Personal = Most powerful Get entire team to post Share the event page Create social proof Free, but </li><li> 8. Groups &amp; Pages Update your existing audience Reach out to other pages Be worth following Groups can be powerful: more involvement Free, but </li><li> 9. Facebook Ads </li><li> 10. Why Advertise? Reach more people Reach people more often Reach specic people Visitors to your website E-mail subscribers By Demographics and behaviour on Facebook </li><li> 11. Endless possibilities </li><li> 12. How not to waste money Build involvement rst. Use ads to amplify only Target small audiences with a strong interest Keep testing (Audiences, copy, images &amp; landing pages) Budget: how much is an extra attendee worth? </li><li> 13. Resources Facebook changes its interface all the time. Here are some recent resources to get you started with creating ad campaigns. Custom audiences: socialmediaexaminer.com/retarget- content-to-facebook-custom-audiences/ Step-by-step ad campaigns: socialmediaexaminer.com/create- an-effective-facebook-ad-campaign/ Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (2015) by Perry Marshall, Keith Krance and Thomas Meloche facebook.com/advertising </li><li> 14. Questions? 9008 1423 guus@salsason.com http://www.salsason.com </li><li> 15. First presented at On 9 July 2015 </li></ol>