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How to Double Your Lead Volume While Keeping The Best Quality Leads Paul Potratz POTRATZ

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Page 1: How to Double Your Lead Volume While Keeping The Best Quality Leads

How to Double Your Lead Volume While

Keeping The Best Quality Leads

Paul Potratz

POTRATZ

Page 2: How to Double Your Lead Volume While Keeping The Best Quality Leads

Moderator

Becky Ross

Marketing Manager

Office: (303) 228-8753

[email protected]

Page 3: How to Double Your Lead Volume While Keeping The Best Quality Leads

www.DealerWebinars.com Membership

• One-click Registration

• Webinar History

• Exclusive Members Only Content

Page 4: How to Double Your Lead Volume While Keeping The Best Quality Leads

Presenter

Paul Potratz

President

POTRATZ

paul @ppadv.com

Page 5: How to Double Your Lead Volume While Keeping The Best Quality Leads

How to Double Your Lead

Volume While Keeping The

Best Quality Leads

Page 6: How to Double Your Lead Volume While Keeping The Best Quality Leads

Think Differently

3%

Page 7: How to Double Your Lead Volume While Keeping The Best Quality Leads

Website Chat!

Page 8: How to Double Your Lead Volume While Keeping The Best Quality Leads

Content Strategy

Page 9: How to Double Your Lead Volume While Keeping The Best Quality Leads

What Makes a Good

Landing Page? 1. Chat On Page

2. Only One Offer

3. Picture of Person

4. Different Color Text

5. ReTargeting Specific

6. No Navigation

7. Bullet Points

8. Testing

9. No Street Address

10. All Options

Page 10: How to Double Your Lead Volume While Keeping The Best Quality Leads

Content Strategy

Page 11: How to Double Your Lead Volume While Keeping The Best Quality Leads

Landing Pages

Page 12: How to Double Your Lead Volume While Keeping The Best Quality Leads

Landing Pages

Page 13: How to Double Your Lead Volume While Keeping The Best Quality Leads

Merchandise Frontline

Page 14: How to Double Your Lead Volume While Keeping The Best Quality Leads

ReTargeting

Page 15: How to Double Your Lead Volume While Keeping The Best Quality Leads

ReTargeting

Types of Retargeting

Site

Search

Contextual

Social

SEGMENT, SEGMENT,

SEGMENT!

Page 16: How to Double Your Lead Volume While Keeping The Best Quality Leads

Retargeting Strategy

Page 17: How to Double Your Lead Volume While Keeping The Best Quality Leads

SEM Strategy

Page 18: How to Double Your Lead Volume While Keeping The Best Quality Leads

SEM Strategy

Page 19: How to Double Your Lead Volume While Keeping The Best Quality Leads

Facebook Advertising

Page 20: How to Double Your Lead Volume While Keeping The Best Quality Leads

Facebook Match Ads

Page 21: How to Double Your Lead Volume While Keeping The Best Quality Leads

R&D Process

Page 22: How to Double Your Lead Volume While Keeping The Best Quality Leads

R&D Process

Page 23: How to Double Your Lead Volume While Keeping The Best Quality Leads

R&D Process


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