A Very Warm Welcome to

“How to Double Your Catering

Sales in 12 months flat”

“The world belongs to those

who reach out and grab it

with both hands. It belongs to

those that do something

rather than just wish and

hope and plan and pray, and

intend to do something

someday when things are

just right” ~ Brian Tracy

Market Data

United Kingdom - November 2012

The 3 Biggest Problems Caterers

Currently Face

• How do we Increase Turnover?

• How do we Reduce Costs?

• How do we Give our Customers a 5 Star

Experience?

Research from 1107 caterers August 2012- Food Profits.

The 5 Reasons Caterers Fail

The 5 Reasons Caterers Fail 1. Poor Customer Service

2. Bad Budgeting

3. Lack of Staff Training

4. Not Knowing their Target Market

5. Poor and Inconsistent Marketing.

The 5 Reasons Caterers Fail 1. Poor Customer Service

68% of customers visiting a catering food

business do not return due to

indifference of the staff and/or owner

They don’t feel special, important, valued or

cared for!!

The 5 Reasons Caterers Fail 2. Bad Budgeting

Fixed costs not accurately known

GP margins not costed correctly

Average customer spend completely unknown

Average customer cash profit not known

LTV of a customer not known

Weekly Break Even Revenue not known.

The 5 Reasons Caterers Fail 3. Lack of Staff Training

Staff turnover between 23% and 30%!

Staff employed to make the numbers up

Staff motivation mostly completely unknown

No customer service process awareness

Poor skills base.

The 5 Reasons Caterers Fail 4. Not Knowing their Target Market

Target Market – what’s that?!

Everybody's a customer for my restaurant,

pub, café, hotel, coffee shop

How do I know who my customers are?

Where will I find my ideal customer?.

The 5 Reasons Caterers Fail 5. Poor and Inconsistent Marketing

We advertise in the local newspaper every week,

costs about £50 a week (£2600.00 per year)

We advertise in the monthly glossy, county

magazine, costs £300 a month

(£3600.00 per year)

We do a bit of Twittering now and then

Customer Spend Going Down! In January 2012 the average customer

spent £17.00 per head when going out to

eat

In September 2012 the average customer

spent £15.46 per head when going out to

eat.

Market Data Horizons FS – September 2012.

A Successful Catering Food Business

has only 2 Objectives

1. To Get Customers to COME THROUGH The Door

2. To Get those Customers to COME BACK Through the Door

These 2 Objectives need your ULTIMATE FOCUS.

The 4 Biggest Mistakes Caterers Make

when trying to get More Customers

1. Forever focused on cost cutting instead of increasing

turnover

2. Not looking at how you can provide MASSIVE extra

VALUE to give your customers a WOW experience

3. Not keeping in touch with your customers and not

marketing to them

4. Forever being re-active, and nowhere near enough being

pro-active

Why Successful Catering Food

Businesses ARE Successful

1. Educate themselves with knowledge to transform their business

(interesting to note that only 3% of caterers do this, putting them

ahead of 97% of their competitors)

2. Learn to understand who their target market is

3. Learn how to market their food business, then learn how

to execute that marketing with discipline and determination

4. Employ staff with the right attitude, then train them to be

awesome

5. Give their Customers a 5 Star Experience

6. Be on the Money with the Money.

“There’s never been a better time to

run a catering food business”

Why?

Food Business Growth Program

10 Reasons Why It’s Advantageous for a Caterer

to be part of the 5 Star Masterclass program

1. It will GROW you

2. It will GROW your business

3. You will know how to laser target your ideal customer

4. You will have the tools to motivate your MARKET

5. You will learn the skills to WOW your customers

6. You will turn customers into raving loyal fans

7. Your staff culture will massively increase your profits

8. You will get MORE customers

9. You will make MORE profit

10. You’ll be able to dominate your competitors

Food Business Growth Program

How it Works…

6-month Food Business Growth Program

6 core modules of learning from our “Food Profits Blueprint”

Monthly webinar of learning plus assignment by leading experts

Workbook and materials provided

Dedicated private group for you to ask questions and collaborate

Weekly support via e-mail and Skype

You receive updates and motivators on Mondays and Fridays

This program is GUARANTEED to get More Customers in your Door and

Make You More Profit

If you implement what we teach, you could easily make an extra £100,000

a year just by following one of the strategies we are going to show you.

But lets say you only made an extra £20,000 this year, would that still be

worth being on the programme?

The investment for this program is a total of just £582 for 6 months!

To help your cash flow we even offer a monthly payment option of 6 x £97

That’s £3.64 per day – less than the price of 2 coffees!

100% money back guarantee – if your not happy after the first month

module, let us know and we’ll refund 100% of your investment.

• “Marcus really helped us raise our standards. We wanted to win a big customer

and the help Food Profits gave us enabled us to get an accreditation and to do

just that. We got more customers as a result of using Food Profits. I have asked

him to come back and help us again this year”

Jason Baldwin, www.aristocaters.co.uk

• “Hi Paul, just thought id let you know about Marcus Kilvington and Food Profits

as you expressed an interest in how I got on with him. I would like to report that

he has done a fabulous job with my systems, very professional and very

passionate about the trade, basically a good guy. I have enjoyed working with

him and wouldn’t hesitate to recommend him to you or friends in the trade”

Brian Fields, www.fieldsofanlaby.co.uk

• “Thank you both for all your hard work getting us noticed on YouTube and on

page 1 of Google, truly remarkable since we don’t have a website!!! It just shows

what the power of video can do for our food business. We wish you both all the

very best with your work, it is very important that people can find and trust

businesses that are genuine and only want what is best for all their customers.

Thank you both once again” - Gill and Norman Hurst, Gills Kitchen, Melton

Mowbray

• “I have always found Marcus and the guys to be helpful, professional and

efficient and would use them again for any future food training needed by

Creative Events They have a knack of been able to add fun and interaction to a

serious topic without taking the seriousness of the content away. This in my eyes

is invaluable when trying to A. get the message across and B, more importantly,

make the message stick” – Ian Willson, www.creativevents.co.uk

• Register now at http://www.marketingrestaurant.co.uk/5-star-masterclass

• If you have any questions about how the 5 Star Masterclass can

MASSIVELY transform your food business, just email me at:

marcus@marketingrestaurant.co.uk

• Alternatively, call us on 0115-9720748.

If you get Julie when you ring us, ask her to tell you her favourite

restaurant, it may surprise you!

Which One

Would You

Choose?

To download your FREE eGuide…

“How to Get More Customers Despite the Economy”

Just go to http://bit.ly/YzCJHgg

This is our gift to you for giving us some of your valuable time.

Thank You and Have a Great Week!