how to develop and evaluate an etourism mooc: an experience in progress
TRANSCRIPT
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Università della Svizzera italiana
HOW TO DEVELOP AND EVALUATE AN ETOURISM MOOC: AN EXPERIENCE IN PROGRESS
JINGJING LIN,NADZEYA KALBASKA,LORENZO CANTONI
FACULTY OF COMMUNICATION SCIENCESUNIVERSITA’ DELLA SVIZZERA ITALIANA (USI)
LUGANO, SWITZERLAND
CONTACT: [email protected]
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USI
WHAT IS THE PRODUCTION AND EVALUATION PROCESS OF A MOOC?
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THREE DRIVERS TO DO MOOCS AT USI
USI
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ETOURISM MOOC DEVELOPMENT UNDER ADDIE FRAMEWORK
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KPI EVALUATION
REACTION
LEARNING
BEHAVIOR
RESULTS
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KPI EVALUATION
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WHAT IS IT? INDICATORS?
REACTIONLEARNINGBEHAVIORRESULTS
REACTIONLEARNINGBEHAVIORRESULTS
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KPI EVALUATION AND INDICATORSKPI NO. OF INDICATORS INDICATORS
REACTION 2 • LEARNING BEHAVIORS• PRE- & POST- SURVEYS
LEARNING 1 • LEARNING OUTCOMES (BLOOM TAXONOMY)
BEHAVIOR 2 • LEARNING ENGAGEMENT SURVEY• APPLICATION STORY SHARING
RESULTS 3 • CORPORATE SOCIAL RESPONSIBILITY• PUBLIC RELATIONS• MARKETING
USI
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SAMPLE EVALUATION DATA
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BRIEF STATISTICS
5474 learners, displayed by iversity statistics
Counted announcement function (by country location) on iversity:
5070 learners 142 (out of 194) countries
80 certificate track: 1.46%5395 audit track: 98.54%
37 took CoA final exam, out of 80 (at the price of 49 Euro): 46.25%
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LEARNER ENGAGEMENT SURVEY – 216 RESPONSES
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THANK YOU
Q&A
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