how to develop a top 10 newspaper ipad app
DESCRIPTION
R&D area Prisa Digiral coordinated the ipad project with Elpais McPheters & Company announced the iMonitor™ list of Top 10 Best Newspaper Apps.TRANSCRIPT
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Elpais app ranked #2nd list of Top 10 Best Newspaper Apps McPheters & Company iMonitor™ 0ctober 2011
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iMonitor TM Top 10 Newspaper Apps
El País iPad (Prisa) #2
McPheters & Company announced the iMonitor™ list of Top 10 Best Newspaper Apps. The company’s iMonitor service is currently providing detailed evaluation and global tracking of approximately 3500 media-related apps.
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iMonitor TM Top 10 Newspaper Apps
Measurement variables
Publication DataPublication TitleMedia TypePrint/Digital Magazine, Newspaper, Other News SourceCountryMRI Measured?PublisherDeveloper (where identified)GenreAuditorPublication FrequencySingle-Issue and Annual Subscription Pricing
Print, iPad, iPhone, Kindle, Nook, Blackberry, Coverleaf, Kobo, Nook, Pixelmags, Zinio, Windows Phones, and others.Date Added to DatabaseApp Data
Name & URLApp PricePlatform (iPad Only or iPhone+iPad)Comparison to iPhone App
Same as iPad, Companion to publication, etc.App Store Category
Date Updated# and Average of User RatingsAverage Daily Download Rankings
Overall and by CategoryPaid, Free, Highest GrossingApp Description
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iMonitor TM Top 10 Newspaper Apps
App Ratings• Design Rating
5-point scale based on navigation and enhancements to print experience
• Functionality Rating 5-point scale based on
download speed, navigation guide, glitches, etc.
• Media Rating 5-point scale based on web
links, video, interactivity, etc.• App Rating
15-point scale, sum of Design/Functionality/Media Ratings
• Ad Rating 5-point scale, based on
presence of enhanced and dynamic advertising
App Evaluation
• Issue Purchase In-App, App Store, Web-Based # of Available Issues Registration Required? Download Speed (5-point scale)
• Advertising Print-like, Linked to web,
Enhanced with multimedia or interactivity, Premium/Sponsored ad model, etc.
Replica of Print Version?• App Navigation
Navigation guide, Issue library, etc.
Issue Navigation Page-by-page, Scrolling
thumbnails, Linked contents, etc. Section Navigation (News apps
only) Article Navigation Zoom to read, Scroll through
text, Dynamic sidebars, etc. Portrait/Landscape Differences
(In layout or content, if any)• Rich Media
Videos, Slideshows, Web links, Interactivity, etc.
Social media versatility and implementation
• Transactional capabilities• Glitches• Unique Features• Other Notes
Measurement variables
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El País iPad App development
Benchmark
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El País iPad App development
PRISA DIGITAL working together with ELPAIS team of design product , technology and commercial + user requirements
R&DGroup
sessionsInternal sessions
Interaction design
Graphic design
Research Conceptualization Design
Dev
elop
emen
t
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El País iPad App development
The process
FACTS GOALS PROTOTIPES CONCEPTUALIZATION
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El País iPad App development
Prototyping
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El País iPad App development
The after day… Looking for the concept
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El País iPad App development
Navigation
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El País iPad App development
Interaction detail
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El País iPad App development
Ad emplacemet graph
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El País iPad App development
Project management
Definition – Work plan – Validations – Schedule – Project plan – RACI – Quality Control – Recourses control – Documentation share system – Roadmap – Publishing - …
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El País iPad App development
Final outcome October 2010
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El País iPad App development
Conclusions one year later
200.000 downloads so far (500k iPhone)
First release in October 2010
25.000 u.u. / day
Ranked #2 top newpaper app (october 2011)
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Thank you
prisa.com