how to develop a successful casual social game by rajat agarwalla
DESCRIPTION
If you want to make your social game go viral it is important to understand the nature of the social platform you are using. Viral channels on Facebook change frequently. Therefore, every viral feature needs to be socially acceptable through interaction between users in a game needs.TRANSCRIPT
How To Develop A Successful Casual Social Game
Rajat AgarwallaCo-Founder
RJ Softwares
Learning by knowledge sharing
• Introduction To Casual Social Games• Building Your Casual Social Game• Skills Required• Game Selection• Social Integration• Development• Launch & Marketing• Scaling
• Q & A
Learning by knowledge sharing
INTRODUCTION TO CASUAL SOCIAL GAMES
Learning by knowledge sharing
• … Along Came Facebook• Social Games• Inspiring Success Stories• Zynga, Draw Something, Playdom, Wooga
• Potential In India
INTRODUCTION TO CASUAL SOCIAL GAMES
Learning by knowledge sharing
BUILDING YOUR CASUAL SOCIAL GAME
Learning by knowledge sharing
• UI Design• Character & Level Design
• Programming• Web, Desktop or, Mobile
• QA / Testing• Feedback Analysis
SKILLS REQUIRED
Learning by knowledge sharing
• Mass Appeal• Angry Birds
• Simple Rules, No Special Skills• Farmville
• Playing Time Per Session• Lexulous
• Multiple Levels, Increasing Difficulty, Surprises• Angry Birds
GAME CHARACTERISTICS
Learning by knowledge sharing
• Finding Players• Lexulous, Zynga Poker, Tetris Battle
• Achievements & Bragging Rights• Farmville, Tetris Battle
• Referrals & Gifts• Farmville, Tetris Battle
• Leaderboards & Levels• Zynga Poker, Tetris Battle
SOCIAL INTEGRATION
Learning by knowledge sharing
• Select Appropriate Launch Platform• Follow Best Practices• Build Fast, Release Faster• Incorporate User Feedback
DEVELOPMENT
Learning by knowledge sharing
• Presence In AppStores• Social Channels For Publicity• Twitter, Facebook & G+ Pages
• Paid Campaigns• Pay Per Click• Cost Per Install
LAUNCH & MARKETING
Learning by knowledge sharing
• Games In The Cloud• Amazon, Google App Engine
SCALING
Learning by knowledge sharing
QUESTIONS?