HOW TO

DEVELOP A

CONTENT STRATEGY

&

4,000+ Courses. 25 Topic Areas. Unlimited Access.

POLL QUESTION

My role as a

training

development

professional is

primarily to…

• Build and deliver

training programs and

content.

• Facilitate and build a

learning environment.

• Act as company

therapist – hey we

have an open door

policy.

Classroom/ILT

Online - eLearning

On-the-Job

Maybe Other Methods

BIZLIBRARY.COM

A New Role for Corporate L&D

Traditional Modern

L&D is “The Place for Learning” L&D facilitates & enables learning.

Hands-on content

design/development

Supervise SMEs

Focus on building and delivering

training programs and content.

Focus on building a learning

environment.

Learning as an event. Learning as a continuous process.

Learning driven by L&D

organization.

Learning driven by employees and

managers. A culture of learning

within the organization.

Source: Bersin by Deloitte 2013

CONTENT STRATEGY

CURATE

Photo by Jhaymesisviphotography

CAPTIVATE

Authenticity

Engagement

CONDENSE

Relevant

Real time

Repeatable

COMMENTATE

Opinion

Add

value

Reusable and

shareable

BIZLIBRARY.COM

EMPLOYEE TRAINING,

DEVELOPMENT &

LEARNING

What does it do?

What does it look

like?

Who does it?

EMPLOYEE TRAINING AND DEVELOPMENT TODAY

BIZLIBRARY.COM

WHAT DOES IT DO?

• Help employees perform

better.

• Provide resources and

tools.

• Training for jobs that

don’t exist today.

ASTD Competencies 2013

BUSINESS SKILLS GLOBAL MINDSET INDUSTRY

KNOWLEDGE

INTERPERSONAL

SKILLS PERSONAL SKILLS

TECHNOLOGY

LITERACY

• KNOWLEDGE MANAGEMENT

• COACHING

• INTEGRATED TALENT MANAGEMENT

• MANAGING LEARNING PROGRAMS

• EVALUATING LEARNING IMPACT

• LEARNING TECHNOLOGIES

• TRAINING DELIVERY

• INSTRUCTIONAL DESIGN

• PERFORMANCE IMPROVEMENT

• CHANGE MANAGEMENT

AREAS OF EXPERTISE

LEADERSHIP

COMPETENCIES

THE IMPORTANCE

OF AGILITY

NETWORKING Building trust

Emotional intelligence

Conversation skills

COLLABORATION Organization and team dynamics

Communication

Innovation

PRESENTATION SKILLS

Developing presentations

Verbal communication

Information design

DIGITAL LITERACY Learning technology

Social technology

Content mastery

LEADERSHIP SKILLS People development

Communicating vision

Motivating and engaging

ALTERNATE COMPETENCIES FOR

LEARNING PROFESSIONALS

BIZLIBRARY.COM

WHAT DOES IT LOOK LIKE?

• Smaller and decentralized

• Flat (fewer managers – more specialists)

• Technology dependent

• Collaborative

• Network-based and driven

BIZLIBRARY.COM

WHO DOES IT?

• Informal Leaders

• Employees

• Traditional roles still matter

• Instructional designers

• Classroom facilitators

• Administrators

• EVERYONE

BIZLIBRARY.COM

Information and Influence

• The people who can connect other people based upon common interests, needs and expertise.

• People who can influence these networks and find the important pieces of data.

Knowledge

= POWER

Influence

= POWER

For the first time, an entire generation has

grown up watching content on their own

terms. This generation is defined by the

Internet, mobile, and social – consuming

content when and where they want. Gunnard Johnson, Google's Advertising

Research Director

LEARNING MUST BE JUST IN TIME AND

JUST FOR ME.

Michael Rochelle,

Chief Strategy Officer, Brandon Hall Group

TRADITIONAL eLEARNING COURSE OR FORMAL

LEARNING

LEARNING NUGGETS

FORMAL

EMBEDDED IN

WORK

SOCIAL

LEARNING AND

ON-DEMAND

LEARNING

Instructor-Led

Training

Virtual Classroom

Games

Simulations

Testing &

Evaluation

e-Learning

Performance Support

Customer Feedback

Rotational Assignment

After Action Reviews

Development Planning

Search

Books | Articles

Videos | Podcasts

Learning Portals

Wikis | Blogs

Forums | CoPs

Social Networks

Expert Directories

Coaching | Mentoring

LEARNING CONTENT IS ANYTHING

A NIMBLE LEARNING STRATEGY

CONTEXTUAL

role

location

plan

CONCISE

short videos

updates

INFORMAL

everyday

ad hoc

TIMELY

just in time

moment of

need

SOCIAL

discussions

observed

behaviors

MOBILE

anywhere

anytime

BIZLIBRARY.COM

In a world of learning and development where

complexity is the enemy, BizLibrary has developed a

to delivering high

quality learning, anywhere, anytime.

MICHAEL ROCHELLE

Chief Strategy Officer

Brandon-Hall Group