"how to design your growth strategy" by côme courteault, growth hacker @thefamily
TRANSCRIPT
HOW TO DESIGN YOUR GROWTH STRATEGY CÔME COURTEAULT, THEFAMILY
WHAT DEFINES YOUR GROWTH STRATEGY
COMMUNITY VS. INTENT
COMMUNITY What matters is how active your users get. You definitely want to
create a habit.
INTENT Find the right customer, at the right time. What matters is finding one sustainable,
profitable acquisition channel.
HYBRID Sometimes you need to be targeting the right people and to create a habit. For
instance, see the SaaS model.
PRE OR POST PRODUCT/MARKET FIT
3 COMPONENT OF PMF 1. Understanding
2. Buying3. Sharing
REFERRAL IS THE MOST POWERFUL WEAPON
This is where you get liquidity: it makesyour acquisition even more efficient!
SUCCESS IS OBVIOUS Do not delude yourself! If you have to spend more (time or money) than what you earn, it’s
not a product market fit.
TRACTION, TRANSITION & GROWTH
TRACTION Check whether you have a PMF. Find your first clients manually:
flyers, scraping, ads…
TRANSITION Set up the core growth engine: retention - referral - activation.Chat a lot with your users to understand their behaviours!
GROWTH Find sustainable and profitable
acquisition channels. Test everything: ads, seo, etc.
TOOLS
DO THINGS MANUALLY Use your phone to start selling right away!
Collect user input with tools like typeform.com Automate what you can with zapier.com
BUILD YOUR EXPERTISE
Create content to show your knowledgeIt’s 20% creation, 80% distribution
Find freelancers: textbroker.comInspiration: copyhackers.com
EMAIL IS YOUR BEST FRIEND
Try to reach out people directly, start a conversation on LinkedIn…
DATA-DRIVEN GROWTH
No data = no knowledgeUse Google Analytics + mixpanel.com or
amplitude.com to track your users
KICKOFF LABS Build a landing page and set up a viral
campaign in just a few clicks.http://kickofflabs.com/blog/how-to-setup-a-viral-waiting-list-launch-page-like-
robinhood-with-kickofflabs/
TRACK YOUR CAMPAIGNS: UTMS
https://support.google.com/analytics/answer/1033867
TRACK GOALS IN GOOGLE ANALYTICS
TRACK GOALS IN GOOGLE ANALYTICS
TRACK GOALS IN GOOGLE ANALYTICS
TRACK GOALS IN GOOGLE ANALYTICS
HOTJAR Get qualitative data by tracking how
your visitors behave on your website. Monitor heatmaps, screen
recordings, etc.
CRISP.IM Chatting with your users will provide you with a lot of insight about how
they see your product.
GET A DASHBOARD (Clean and simple)
https://docs.google.com/spreadsheets/d/17GhujOHqheJcLaUX7KXiD26TF69VTPJNi0Ewz-FgfJE/edit#gid=1132872082
COHORTS
7% of users who signed up 5 weeks ago are still active today.
GO FAST Don’t micro-optimize, experiment a lot,
launch fast and get a result quickly!
TRACTION TRANSITION GROWTH
COMMUNITYFind first fans
manually and create a habit
Make sure people use and share the
product
Expand your target to more groups of
people
INTENTMake sure your
target sees value in your product
Find a profitable and sustainable
acquisition channel
Experiment to optimise the
acquisition cost
HYBRIDMake sure your
target sees value in your product
Reduce churn and start finding an
acquisition channel
Experiment to optimise the
acquisition cost
SEE YOU SOON! LOVE. THEFAMILY.CO