how to deal with your hotel's digital marketing challenges webinar
TRANSCRIPT
Copyright © 2014 Leonardo Worldwide Corporation
Technical Difficulties?Contact
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1-800-263-6317
How to Deal With
Your Hotel’s Digital
Marketing ChallengesThursday, December 11th
Speakers:
Darlene Rondeau, VP, Best Practices, Leonardo
Michael Ulch, Product Manager, Leonardo
Emily Drennen, Marketing Specialist, DoubleTree Lancaster by Hilton
Technical Difficulties?Contact
Citrix GoToWebinar
1-800-263-6317
Darlene RondeauVice-President,
Best Practices, Online Merchandising
Leonardo
@darlenerondeau
Follow:
@VFMLeonardo
Tweets & Questions:
#LeoWebinar
Michael Ulch
Product Manager Leonardo
Emily Drennen
Marketing SpecialistLancaster DoubleTree by Hilton
The Travel Shopping Journey Is ComplexCross device shopping, social media and compelling content
#LeoWebinar
Michael Ulch
Product Manager Leonardo
► Creating effective content
► Figuring out what to showcase
► Maintaining a fresh and updated
look
► Enticing travel shoppers
► Making it easy to book
► Consistency
Challenge: Web Marketing
#LeoWebinar
► Understand your consumers
► Make visuals the focal point
► Give travelers the
information
► Find ONE efficient and easy
system
Solved: Web Marketing
#LeoWebinar
► Hard to keep
up
► I’m not sure
where to start
► Lack of time
► Lack of
resources
Challenge: The “M” (Mobile) Word
#LeoWebinar
► Key Features
● Booking integration
● Supports multi-media
● One click to call
● Fingertip friendly
Solved: Mobile
#LeoWebinar
► How can I:
● Keep my media fresh and
updated?
● Remove old media?
● Update and manage in real
time?
► I don’t want to compete on
price alone
Challenge: Managing Presence on Multiple Travel Websites
#LeoWebinar
► Utilize one system to
manage your media
► Update in one place,
syndicate everywhere
► Target key demographics
Solved: Managing Presence on Multiple Travel Websites
#LeoWebinar
► Which social channels do we
need to be on?
► How can we reach more
travelers on social media?
► How do I know if it’s working?
Challenge: Standing out on Social Media
#LeoWebinar
► Engage with multi-media
► Share an authentic story
► Interact with your guests
► Showcase special offers
► Make it easy to book
Solved: Standing out on Social Media
#LeoWebinar
► What are people viewing?
► Which offers trigger bookings?
► Which stories do travel shoppers care about?
Challenge: Track and Measure
#LeoWebinar
► Hotel website
► Social media insights
► Which stories do travel shoppers
care about?
Solved: Track and Measure
#LeoWebinar
Consistency is key
Hotels need a multi-channel strategy
Understand what’s working and what’s not
Key Takeaways
#LeoWebinar
Emily Drennen
Marketing SpecialistLancaster DoubleTree by Hilton
► Reaching new people
► Getting Lancaster, PA on the map
► Making Lancaster DoubleTree visible to potential guests
► Keeping up with various social media and review platforms
Biggest Hotel Digital Marketing Challenges
Where in the world is
Lancaster?
22
Reach Millions of Travel Shopperson the channels, devices and platforms they use to shop
and buy hotel accommodations online
How I Address Those Challenges
How I Stand Out on Social Media
Bring Your Story to Life
Eye-Catching Website
► Beautiful images capture
attention, an authentic hotel
story keeps it!
► Easily accessible information
► Displays all social media links
► Links directly with our
booking engine
► Create mobile sites
Visuals are key
Importance of an effective DMS
Stand out with a story
Key Takeaways
#LeoWebinar
► About Leonardo
► Invitations to upcoming webinars
● January’s topic is Creating Content Travel
Shoppers Want to See
► Recording of this webinar
● Share it with your colleagues
It’s a Wrap
www.leonardo.com
1.877.593.6634
@vfmleonardo
facebook.com/vfmleonardo
Connect with us!
@MichaelUlch
Michael Ulch
Emily Drennen
www.doubletreelancaster.com
@DoubleTreeLanc
Copyright © 2014 Leonardo Worldwide Corporation