how to create your own personal brand on youtube
TRANSCRIPT
• What Are You Good At?• Could You Teach Me?• Could You Teach
Others?• Could You Teach a
Thousand People?
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What I Learned About Self Promotion From A Shirtless Guy
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Do You Know What The Largest Search Engine in The World Is?
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Do You Know What The Second largest Search Engine In The World Is?
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YouTube Viewership
• Over 800 million unique users visit YouTube each month• Over 4 billion hours of video are watched each month on
YouTube• 72 hours of video are uploaded to YouTube every minute• YouTube is localized in 53 countries and across 61
languages• In 2011, YouTube had more than 1 trillion views or
around 140 views for every person on Earth• Millions of subscriptions happen each day.WhatstheMEAT.com
Three Things Your Videos Must Have
• Credibility – What are you good at?
• Relevance – How far do you bang the “who gives a crap meter”.
• Personality – “ A brand is a character, it has a personality”. Roy H. Williams
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Campbell Cameras
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Audience Retention
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Where Are Viewers Coming From?
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How To Get More Views
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Titles, Tags, Description & Keywords
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YouTube Keyword Tool
YouTube Keyword Suggestion Tool
Annotations Like Button
Comment
Subscribe
Link to Other Videos
End Screens
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Name Video FilesCreate Playlist
Create Interesting Thumbnails
Post Video Responses
Be Consistent
Find Your Videos Style Guide
Promote Your Video
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Remember Emily is Public and Easy to Follow
