how to create viral videos by tammy camp
TRANSCRIPT
HOW TO CREATE VIRAL VIDEOSThat Drive Millions of Dollars of Sales
TAMMY CAMP - FOUNDER OF ACTION FACTORY
➤Launched my first startup in 2001 in college.
➤Worked with @WalmartLabs to create their first product API.
➤Venture Partner at 500 Startups and lead curriculum for Silicon Valley accelerator growth marketing program.
➤Founder/ CEO of Action Factory.
BRANDS I’VE WORKED WITH
OUR GOAL
Create videos that drive profit.
CONTENT
EMOTIONS PEOPLE
SHARE
1 Amusement 2 Audicity 3 Awe 4 Anger
EMOTIONS PEOPLE
SHARE
1 Amusement 2 Audicity 3 Awe 4 Anger
EMOTIONS PEOPLE
SHARE
1 Amusement 2 Audicity 3 Awe 4 Anger
AWEBabies and puppies
EMOTIONS PEOPLE
SHARE
1 Amusement 2 Audicity 3 Awe 4 Anger
ANGER
HOW MUCH VIDEO IS UPLOADED TO YOUTUBE?
a. 1 hour per second?
b. 86,400 hours per day?
c. 9.856 years per day?
WHAT’S THE DIFFERENCE BETWEEN A VIDEO WITH GOOD CONTENT?
➤ That has 10 Million Views
V.
➤ That has 10 Views
DISTRIBUTION
Content Distribution
80%
20%
WHAT’S VIRALITY?Virality = Velocity of Engagement in a set period of time + Views
HAVE A DISTRIBUTION
PLAN
1 Pre-Launch 2 Launch 3 24-48 After 4 Viral Coefficients
HAVE A DISTRIBUTION
PLAN
1 Pre-Launch 2 Launch 3 24-48 After 4 Viral Coefficients
PRE-LAUNCH
HAVE A DISTRIBUTION
PLAN
1 Pre-Launch 2 Launch 3 24-48 After 4 Viral Coefficients
LAUNCH
HAVE A DISTRIBUTION
PLAN
1 Pre-Launch 2 Launch 3 24-48 After 4 Viral Coefficients
24 TO 48 HOURS POST LAUNCH
HAVE A DISTRIBUTION
PLAN
1 Pre-Launch 2 Launch 3 24-48 After 4 Viral Coefficients
VIRAL COEFFICIENT - DO SOME MATH!
VIRAL COEFFICIENT
K (t/ct +1) - 1
K - 1
Custs(t) + Custs(0)
t = time
ct = cycle time
*
ARE YOU CURIOUS?
