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JasonTheodor.com The Creative Method + Systems: Create More, Better, Different

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[As seen at FITC Toronto, Springfestival Graz Austria, and NXNE 2011]Caution: contents may change the way you think. Creative Director Jason Theodor brings 15 years of professional experience, and a lifetime of personal creativity to his Creative Method and Systems for ideation, problem-solving, and innovation. What are the three elements of creativity, and how can they be harnessed to increase and improve your creative output? Jason walks through his process for breaking through creative barriers, making deeper connections between thoughts, and finding new ways to disrupt your old patterns of thinking. Whether you’re a programmer, artist, entrepreneur (or all of the above) you will leave inspired and armed with tools to give you a creative edge.

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Page 1: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Page 2: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

The Creative Method + Systems

how to create more, better, different

Page 3: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

@jtedCreative Director/Consultant/Speaker/Writer

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Purpose of the Creative Method + Systems: To Make Creativity Accessible

Define Creativity

Identify Creative Type

Build Creative Toolbox

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creativitywhat is it + who is it for?

Page 6: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creativity is the act of connecting things in unexpected ways.

Page 7: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creativity is the act of connecting things in unexpected ways.

Page 8: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creativity is the act of connecting things in unexpected ways.

Page 9: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creativity is the act of connecting things in unexpected ways.

Page 10: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

actionconnectiondeviation

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Not Just For Starving Artists

• In 2009/2010 IBM interviewed over 1,500 CEOs around the globe.

• Creativity was cited as the #1 most important leadership quality over the next 5 years.

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Differential uniQueness

Unique

Original

DEVIATION

Experimentation—>Expression

Breaking Default

Outlier

MeanderingPath

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Transitional Quality

Focus

Capture, Catalogue,Review

CONNECTION

Association—>Understanding

Research

CulturallyRelevant

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Foundational Quantity

Eliminating Barriers

Routine

ACTION

Practice—>Experience

Momentum

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Ratio

Genius is 1% inspiration and 99% perspiration.— Thomas Edison

10,000 Hour Rule: required time to be considered a world-class expert

— Malcolm Gladwell, Outliers (via Daniel Levitin)

Page 16: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Ratio

10,000 hoursof practice!

100 hours ofexperimentation

1000 hoursof association

100:10:1

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Method

.<#>!

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Method

.<#>!Focus

Evaluation

InductionAnalysis/Synthesis

Deduction/Differentiation

Page 19: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Method

.<#>!Focus

Evaluation

InductionAnalysis/Synthesis

Deduction/Differentiation

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Action Connection Deviation

Creative Elements

do glue skew

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Action Connection Deviation

Creative Elements

Fearless Arrow: Future, Momentum,

Routine

Infinite loop:Interconnectedness,

Patterns, Cycles

Third Eye:Inner Sight,

Unmarked Path,Outlier Data

do glue skew

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Where the magic happens

Elements in Balance

ACTION

CONNECTION

DEVIATION

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Drive, Not Talent

— Hugh MacLeod

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Types

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Kryptonite

We all have creative strengths and weaknesses.

Where do you need the most help? Pick the best methods and systems to put in your

creative toolkit.

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Do you…

Have a hard time getting things started?

Have Writer's/Artist's block? Feel Distracted, doubtful?

Have difficulty finishing a project?

Procrastinate? A lot?

Have lots of ideas, but very little to show for it?

Action Issues

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Do you…

Despise research? Have no interest in how things work?

Have little patience for other ideas/cultures?

Never read the manual?

Shoot first ask questions later?

Connection Issues

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Do you…

Have difficulty expressing yourself, finding your voice?

Avoid trying new things?

Have a hard time coming up with completely new ideas?

Not know how to imagine new perspectives?

Deviation Issues

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

8 Creative Types

Creator

Mimic

Empath

Crazy

Producer

DreamerConsumer

Outsider

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Consumer (taker)

Needs practice, association, and/or experimentation to move forward

Weak on action, connection, and deviation

Happy to receive and not to give

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Empath

Strong on understanding, relating ideas

Needs more practice + experimentation

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Mimic

Strong on experience, making things happen

Needs more association + experimentation

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Crazy

Strong on expression, originality

Needs more practice + association

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Dreamer

Strong on understanding, + expression

Needs more practice

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Outsider

Strong on experience + expression

Needs more association

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Producer

Strong on experience + understanding

Needs more experimentation

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creator (maker)

Balance of action, connection, and deviationElements

work together

Things made with experience, understanding, and expression

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Action Path

Taker Mimic Producer Maker

Experience —> Understanding —> Expression

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Action Path

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Connection Path

Taker Empath Dreamer Maker

Understanding —> Expression —> Experience

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Connection Path

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Deviation Path

Taker Crazy Outsider Maker

Expression —> Experience —> Understanding

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Deviation Path

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Paths

Creator

Mimic

Empath

Crazy

Producer

DreamerConsumer

Outsider

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Results

Action:Practice—>Experience

Connection:Association—>Understanding

Deviation:Experimentation—>Expression

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Action ToolkitHow to create more

doIdeationQuantity

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

What's stopping you?Practice —> Experience

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Common Barriers

Time

Fear

Distraction

Procrastination

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Picks+DynamiteSlow

Long-termRoutines

Deal with Cause

FastQuick FixesExercisesDeal with Symptom

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Dynamite

Streaming

Story Dice

10 Ideas in 10 Minutes

The Law of 1%

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Pick Methods

Routinization (Genius Mortgage)

The 10 Minute Wedge

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Connection ToolkitHow to create better

glueProblem-solving

Quality

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

What do you need to know?

Association —> Understanding

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Finding Focus

Key Message

Audience

Problem/Goal Statement

Purpose Statement

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Lassos+MortarAssociation

Capture/Catalogue/ReviewTemporarySuperficial

Catch-and-releaseAdvertising

UnderstandingFocusLong LastingDeepStuffed-and-mountedClassic Art

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Lassos

Random Word

Connect the Thoughts

Tangentometry

Capture Catalogue Review

Boxes, Evernote, Moleskines

Associations

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Mortar

FOCUS: key message, problem/goal statement, audience, purpose statement.

Research

Experience

Understanding

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Deviation ToolkitHow to create different

skewInnovationuniQueness

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

What makes you so special? Experimentation —> Expression

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Break Default

?

!

;-)$

@

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Lenses+BlindfoldsExperimentationDifferent Voices

DifferentTesting, Trial

ExpressionInner VoiceUniqueLetting Go, Play

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Lenses

Content on Content

Through the Looking Glass

Recombinant Lists

Experimentation

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Blindfolds

Darkroom (can be enlightening and scary)

Sleepworking

Fail Budget

Expression

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creativity shouldn’tbe intimidating.

Page 65: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creativity is the act of connecting things in unexpected ways.

Page 66: How to Create More Better Different

JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Elements

do glue skew

Action:

Practice—>Experience

Connection:

Association—>Understanding

Deviation:

Experimentation—>Expression

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

8 Creative Types

Creator

Mimic

Empath

Crazy

Producer

DreamerConsumer

Outsider

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Creative Toolkit

Dynamite

Practice10in10

Picks

Experienceroutine

Lassos

Associationsmindmapping

Mortar

Understandingfocus

Lenses

Experimentationcontent/content

Blindfolds

Expressiondarkroom

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Thank youJasonTheodor.com

Facebook.com/CreativeMethod@jted

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Resources

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Action Resources

Dynamite

Gamestorming (David Gray, Sunni Brown, James Macanufo)

Creative Workshop (David Sherwin)

Caffeine for the Creative Mind (Stephan Murnaw, Wendy Oldfield)

**Rory's Story Cubes (Gamewright)

*Thinkpak: A Brainstorming Card Deck (Michael Michalko)

Picks

The Creative Habit (Twyla Tharp)

A Day at elBulli (Ferran Àdria)

The War of Art (Steven Pressfield)

Making Ideas Happen (Scott Belsky)

Getting Things Done (David Allen)

**dice *cards

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Connection Resources

Lassos

Mindmapping (Joyce Wycoff)

*Whack Pack (Roger Von Oech)

Mortar

Strengthsfinder 2.0 (Tom Rath)

The Reference Library (IRL)

*cards

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Deviation Resources

Lenses

De Bono's Thinking Course: Powerful Tools to Transform Your Thinking (Edward de Bono)

The Art of Looking Sideways (Alan Fletcher)

*Mental Notes (Stephen P. Anderson)

Blindfolds

If You Want To Write: A Book About Art, Independence and Spirit (Brenda Ueland)

*cards

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JasonTheodor.comThe Creative Method + Systems: Create More, Better, Different

Credits

Funny Text Language Eye Chartby Aaron Williams

Fight Club Airline Safety Insert Sheetby Fox Movies

Scott Pilgrim comic strip panelby Bryan Lee O’Malley

13 Spiralsby Walter Pullen

Spider Webby unknown

Energy Dissipating System for a Concrete Roadway Barrier

USA Patent 6533250 by Eugene W. Arthur

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