how to create & manage a compelling social media program
DESCRIPTION
Everyone recognizes the power and the impact that Social Media has in businesses and personal lives. But one of the commonly asked question is “What do I do next after creating my own Social Media Profile be it in Facebook, Twitter, YouTube, and etc?”. Setting up the profile account is easy but building and getting the communities is the next challenge that every business has to face. What are the social media programs that I can plan for my fans? What are the programs that will interest them to participate and to share about it with their friends? These are some of the questions that every social media marketer has to ask before embarking on a social media program that encompasses campaigns and engagements. This seminar will cover the following aspects of Social Media Program to create a compelling engagement:1. What is Social Media Program?2. How do I create a Social Media Program?3. How do I research the Contents for my Program?4. How do I create a Content Map for my social media program?5. Success StoriesTRANSCRIPT
Social Media Program RecipesHow to Create & Manage a
Compelling Social Media Program
Presented By:
Rebekah Seragih
The Social Media Maestro
Adonai Training & Kreative Media
AgendaSeminar Topics
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How do I concoct my ProgramA Simple Process Flow Design
What is a Social Media Program?Definition of a Social Media Program
The Social Media Program Ingredients
What are the ingredients that make up the program?
Whipping up the Dish
Preparing the contents and Organizing them
Definition of a Social Media Program
What is a Social Media Program?
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A Social Media Program is a planned set of
activities, executed online in the social
networking sites, with defined goals and
objectives in mind, over a specific duration
of time using appropriate application tools.
Common types of activities within a Social Media Program
Types of Activities
Competition / Campaign / Contest
Quiz
Polls
Games
Photos Posting
Videos Posting
Coupons
Free Giveaways
Tips & Treats
Educational Contents
Articles Sharing
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The IngredientsWhat are the Ingredients that make up the Program?
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1. Set the goals and objectives for the program
2. Make sure that the goals and objectives are measureable
3. Look at small wins and build up gradually
4. Allows for reviews and adjustments along the way
Goals & Objectives
1. Decide who are your target audience
2. Where are they locate?
3. What are their characteristics?
Target Audiences
1. Determine the various social networking sites where the program is to be
implemented
2. Ask yourself whether the target audiences are congregating in these sites
Social Networking Sites
1
2
3
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What are the Ingredients that make up the Program?
The Ingredients
1. What are the key messages you want to deliver across to your audiences?
2. What are the contents that will attract them? Look for the common interests.
3. Evaluate whether the social networking sites can support the contents
4. Decide the duration of the program
5. Determine the frequency of postings
6. Types of Contents – Photos, Videos, Educational Materials, Fun Stuffs, Games
Contents
1. Decide who are your target audience
2. Where are they locate?
3. What are their characteristics?
Monitor, Measure, Analyze
4
6
1. Decide what are the application tools that are available within each social
networking sites that can help you – The Apps
2. Are they free or chargeable?
Tools
5
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How do I concoct my ProgramA Simple Process Flow Design
Social Media Objectives
Who & Where are they - Social
Networks (e.g. Facebook, Twitter)
Listen to the Conversations & Note down the
topics
Rate & Rank the various topics by
the sites
Conceptualize Your Contents for each site with the
same Message
Determine the Call to Actions for
each Sites
Determine the Frequency of Your
Postings
Determine the duration of the
program or campaign
Decide at which point of the
program schedule to measure the performance
Evaluate the Program at the
end
Invite the audiences to share their
experiences with their comments
Modify the program for the
next rollout
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Research, Research, Research …
Rate and Rank the Topics of Interest
Topics Articles Photos Videos Gaming
Topic A 5 1 20 5
Topic B 100 10
Topics Articles Photos Videos Gaming
Topic A Delicious
Ezine
Flickr YouTube
URL of
Gaming
Websites
Topic B Facebook
Flickr
Blog
YouTube
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Whipping Up the DishContent Generation and Planning…Adonai’s Content Map
February March April . . . . . . . . NovemberJanuary
Monthly Theme
A-Z Vitamins Guide
Monthly Theme
A Nutritous Meal -Recipes
Monthly Theme
Eating Out -Restaurants
Monthly Theme
Fine Dining
Monthly Theme
Attending Parties & Functions
Monthly Theme
Go Mexican
December
Step 1
Monthly Theme
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Content Generation and Planning…Adonai’s Content Map
Whipping Up the Dish
Step 2
Weekly Topic
Food Culture of Mexican
Types of Mexican
Food
Mexican Food Recipes
Mexican Festivals &
Celebrations
Week 4Week 3Week 2Week 1
Monthly Theme
Go Mexican
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Whipping Up the DishContent Generation and Planning…Adonai’s Content Map
Step 3
Daily Activities
From the Weekly Topics, the daily messages will be derived to
focus on the weekly topics.
These daily messages can be implemented in various forms
but structured consistently across the weeks. The forms
remain the same every week but the contents will vary
depending on the topic of the week.
The frequency of the messages to be posted must be
determined - daily post or a fixed number of posts per week.
The number of posts within the day and the timing – Morning,
Afternoon, Evening, Night
Know when your fans/followers go online in order to
synchronize the posts with the timing when they are online to
read it.
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Content Generation and Planning…Adonai’s Content Map
Whipping Up the Dish
Day Activity Types
Mon Announcement of Updates, News General Greetings (e.g. Festival
greetings) Share a Fan’s Love about Your Products
or Services (Testimonial) Ask The Expert
Tue Contests & Campaigns Announcement &Updates
Infopedia – general knowledge aboutYour Products, Usage & Benefits
Feature 1 FAQ & Answer of the Week Events Invitations
Wed News updates about Your Company Social or charity works carried out by
Your Company Feature a Restaurant in Singapore
Thu Ask a Question, Set up a Poll Photo sharing of events Promotion – Call for Actions
Day Activity Types
Fri Video sharing & Video Releases Fun Activities for the Weekend that the
fans can enjoy at the restaurant Quizzes Recipes Secrets
Sat Facebooking “live” for off-site events orproduct launches (use this wheneverthere is an off-site event, need notnecessary be on a Saturday)
Reminders of events & promotions forthe weekend or upcoming weeks
Sun No activity as most people are outduring the weekend for activities.
However, if there is a special event orpromotion on, Facebook can be set upto broadcast the event or promotion.
Success StoriesHow Others Did it
• Facebook (link)
• Twitter (link)
• Website (link)
• Blog (link)
• Collaboration & Crowd sourcing (link)
• Fun (link) – Games, Campaigns,
Competitions, Quiz (link)
• Education (link)
• Offers (link) – Coupons (link)
• Easily Found (link) - Store Locator
• News (link) – What’s New on Products
• Information on Products (link)
• Quality, Relevant, Values (link)
Coffee-MateWhy stand in line at the coffeehouse when you can Add Your Flavor™ at home?
Communities
Rebekah Seragih
About the Author
A Business and Marketing Strategist in her own rights, Rebekah has beenoffering consultancy advices on business strategy, marketing, training,operations, crisis management and change management to MNCs, governmentsand businesses for more than 15 years. She has been involved in majorinternational projects amounting more than US$30 million. As the pioneerStrategists in Asia in her field, one of her achievements is the design andengineering the first touch screen ATM machine in Asia and implementing itthroughout Asia and Europe with one of the international bank. She has alsostrategized and designed the world’s credit card merchant tracking system thatresulted in merchant credit card fraud management.
Rebekah has conducted seminars, workshops and trainings to audience all overthe world which includes corporations, business owners, governments, andfinancial institutions. For the past 8 years, she has her passion in buildingschools in developing countries for the poor making education available to theneedy and orphans. She is also involved in selective charity programs round theglobe.
Looking to do much more, she has engineered her own holding company with aspecial focus on being a social entrepreneur in all the niche business start--upsunder the holding group to make a difference in the lives of others.
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About AdonaiOur Services…Doing What We Do Best….
Adonai is a leading training and online media consultancy company in Asia. Led byamateur professionals, our corporate and public training arm you with the latestknowledge, tools and skills to make you a success. Our training includes onlinemarketing media, social media, branding, management, training, professionalcertification, entrepreneur start-up programs, and etc.
Our foremost consulting authority on business strategy, social media, digital media,online space, creative marketing and branding helps Brands & Organizations createcustomized and unique social media and business solutions. Our clients range frommajor brands, government agencies, business owners, small-to-medium sizecompanies to financial institutions. Our consulting services include:
• Social Media Strategy & Planning
• Social Media Marketing & Engagement
• Social Media Monitoring
• Contents Generation & Article Writing
• Online Campaign Creation & Management
• Online analytics
• Website and Micro-site development such as corporate blog
• Mobile Application
• Search Engine Optimization (SEO) & SEO Copywriting
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Rebekah Seragih
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