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How to create good PR!

Thursday 19 November, 2015

Who we are!

•  21 years providing high quality content !

•  Digital reputation management!

•  Coaching and training!

•  Experts in crisis management

•  A 24/7 team

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Why PR?!

The Chartered Institute of Public Relations (CIPR) says:!

“PR is about your reputation. It is the result of what you do, what you say, and what others say about you.”!

Plus verbal communication, mass mail, and signs at events and exhibitions!

•  Of interest to the media’s audience!

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What!is !

news?!

•  Don’t forget that you are also the media!

•  Your customers are interested in your news!

•  Who, what, when, where, why and how?!•  Use an eye-catching headline!

•  Keep it short!

•  Spell out acronyms and avoid jargon

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Press!release!writing!

•  Include a quote!

•  Translate into the Welsh language!•  Check spellings and grammar!

•  Include a notes to editors section!

•  Include your contact details

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Press!release!writing!

•  Include links to relevant websites!

•  Use press-style photography!

•  Think about the composition!

•  Send a jpg file to the media, approx 1mb in size!

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Boost!coverage!chances!

•  Share any media coverage (avoiding NLA issues)!•  Recycle the press release!

•  Own channels!o  Website!o  Social media!o  E-newsletter!

•  Offline literature!o  Print newsletters!o  On the walls in your meeting room!

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Post!coverage!activity!

•  Tell people verbally about your fantastic news! !o  At networking events!o  On the phone!o  At new business meetings!

•  Think about your next press release!o  Your reputation will only grow as fast as you push it!

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Post!coverage!activity!

•  Monitor and evaluate!o  What worked?!o  What didn’t work?!

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PR for SEO!

•  Google loves high-quality, fresh content on your website!

o  Press releases written in a journalistic style ticks this box!

•  Google likes links to your website – BUT quality vs quantity!

o  PR naturally attracts valuable links from third party publishers!

•  Google’s rules have changed!

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Recap!

“PR is about your reputation. It is the result of what you do, what you say, and what others say about you.”!

!How you manage your reputation has completely changed. It’s no longer just about media relations – how else can you share your business’ story

with your target customers?!

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Questions?!!

www.outwrite.co.uk!@outwritepr!