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  • How to Create Fantastically Shareable Nonprofit Social Media

    Graphics (Without PhotoShop)!

    Presented by Julia Campbell of J Campbell Social Marketing, for FrontStream

    September 11, 2014 www.jcsocialmarketing.com

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.jcsocialmarketing.com/

  • Takeaways From Today

    • The 6 elements that make a great nonprofit visual;

    • Examples from nonprofits that are making and sharing eye-catching graphics;

    • Free or low-cost tools that do not require any technical knowledge to use!

    @FrontStream @JuliaCSocial #FSWebinar

  • Visuals Are Vital

    • On Facebook, videos are shared 12x more than links and text posts combined and photos are liked 2x more than text updates.

    • 42% of all Tumblr posts are photos.

    • On YouTube, 100 million users are taking a social action on videos every week.

    – Resources: M Booth, Simply Measured, Wishpond

    @FrontStream @JuliaCSocial #FSWebinar

  • Visuals Are Vital

    • Photo and video posts on Pinterest are referring more traffic than Twitter, StumbleUpon, LinkedIn, and Google+.

    • 36% of all shared links on Twitter are photos!

    – Resources: M Booth, Simply Measured, Wishpond

    @FrontStream @JuliaCSocial #FSWebinar

  • Are You A Creator Or A Curator?

    • Creators – 54% of internet users post original photos or videos online that they themselves have created.

    • Curators – 47% of internet users take photos or videos that they have found online and repost them.

    • You should be a combination of both. – Resource: Pew Internet

    http://www.pewinternet.org/2013/10/28/photo-and-video-sharing- grow-online/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pewinternet.org/2013/10/28/photo-and-video-sharing-grow-online/

  • IMPORTANT! Do Not Steal Images

    • ONLY use legal images that you have the rights to edit and/or use.

    • Do not just go to Google Images and swipe something that looks great.

    • You can share, retweet and re-pin something that links back to a brand’s social media account.

    @FrontStream @JuliaCSocial #FSWebinar

  • Lots of Places for Free Images!

    Beth Kanter created a great List.ly:

    The Ultimate List of Free or Low Cost Image Collections!

    http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost- image-collections

    iStock photo

    Creative Commons

    Photopin.com

    Morguefile.com

    Getty Images

    @FrontStream @JuliaCSocial #FSWebinar

    http://list.ly/list/703-the-ultimate-list-of-free-or-low-cost-image-collections

  • In The Beginning – Ask Yourself…

    What story are you going to tell about your org?

    • Behind-the-scenes story

    • Success story

    • Impact story

    • Lessons-learned story

    • Founder’s story This photo:

    http://www.pinterest.com/pin/79446380901630302/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/79446380901630302/

  • Think Of Your Audience First

    Always think first about your audience & your community.

    • What will resonate with them?

    • What will they find compelling? This photo: http://www.pinterest.com/pin/541206080191719592/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/79446380901630304/

  • Think Of Your Audience First

    Do some research on them using Facebook Graph Search:

    • My friends who like [your org]

    • Favorite interests of people who like [your org]

    • Favorite interests of people who like [your org] and [other org]

    • Groups of people who like [your org]

    • Pages liked by people who like [your page]

    • Pages liked by women who like [your page]

    • Pages liked by men who like [your page]

    • Fans of [your page] and [another page]

    • Restaurants in [your city] visited by people who like [your page]

    • Pages like by people who live in [your city] and like [your page]

    @FrontStream @JuliaCSocial #FSWebinar

    Resource: http://www.johnhaydon.com/2013/10/18/nine-ways-you-can-use-graph-search-to-learn-about-your-facebook-fans/

  • Double Check

    Always remember to double check data (if you are using data points).

    Always double check photo permissions – both the subject and the photographer.

    This photo: Take a walk through Philadelphia's Magic Gardens, a non-profit organization, folk art environment, and gallery space on South Street in Philadelphia, Pennsylvania.

    http://www.pinterest.com/pin/2748603834833 74150/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/274860383483374150/

  • Take Some Time

    Remember, these tools take time.

    Don’t get discouraged.

    You are not a graphic designer – you are an agent of social change.

    Keep learning.

    This photo: http://www.pinterest.com/pin/3602886 5744402247/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/36028865744402247/

  • What Makes a Great Nonprofit Graphic?

    1) It’s visually compelling and catches your eye.

    These photos:

    http://www.pinteres t.com/pin/79446 380901181048

    http://www.pinteres t.com/pin/17331 8285633122007/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/79446380901181048 http://www.pinterest.com/pin/173318285633122007/

  • What Makes a Great Nonprofit Graphic?

    2) It conveys a story.

    This photo:

    http://www.pinterest.c om/pin/430164201 878471786/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/430164201878471786/

  • 3) It educates and informs.

    This photo:

    http://www.pinterest.com /pin/26493839054916 0626/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/264938390549160626/

  • What Makes a Great Nonprofit Graphic?

    4) It elicits emotion!

    This photo:

    https://www.facebook.co m/photo.php?fbid=10 150538648953305&se t=a.78410178304.732 55.28126338304

    @FrontStream @JuliaCSocial #FSWebinar

    https://www.facebook.com/photo.php?fbid=10150538648953305&set=a.78410178304.73255.28126338304

  • What Makes a Great Nonprofit Graphic?

    5) It showcases impact.

    This photo: http://www.pinterest. com/pin/1546705684 2371754/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/pin/15467056842371754/

  • What Makes a Great Nonprofit Graphic?

    6) It is shareable.

    This photo: http://www.richardsol omonblog.com/2012/ 10/maria-corte-world- international- breast.html

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.richardsolomonblog.com/2012/10/maria-corte-world-international-breast.html

  • Use Infographics

    HubSpot found that brands that publish infographics increase their website and blog traffic an average of 12% over those that do not.

    This photo: http://visual.ly/what- infographic-2

    @FrontStream @JuliaCSocial #FSWebinar

    http://visual.ly/what-infographic-2

  • @FrontStream @JuliaCSocial #FSWebinar

  • @FrontStream @JuliaCSocial #FSWebinar

  • Nonprofit Infographics

    Great nonprofit infographics: 1) Contain focused data 2) Good design 3) Viral title Resource: http://blog.eloqua.com/what-makes-a-great-

    infographic

    More examples: http://blog.compassion.com/does-international-child-

    sponsorship-work/ http://whenyouwakeupamother.com/?p=1362

    @FrontStream @JuliaCSocial #FSWebinar

    http://blog.eloqua.com/what-makes-a-great-infographic http://blog.compassion.com/does-international-child-sponsorship-work/ http://whenyouwakeupamother.com/?p=1362

  • Nonprofit Infographics

    Collections for future research, inspiration:

    http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/

    http://www.pinterest.com/nonprofitorgs/nonprofit-ads- posters-infographics/

    http://www.stayclassy.org/blog/five-of-our-favorite- nonprofit-fundraising-infographics/

    @FrontStream @JuliaCSocial #FSWebinar

    http://www.pinterest.com/kanter/nonprofit- m/kanter/nonprofitinfographics/ http://www.pinterest.com/nonprofitorgs/nonprofit-ads-posters-infographics/ http://www.stayclassy.org/blog/five-of-our-favorite-nonprofit-fundraising-infographics/

  • Infographics Are Hugely Popular

    In just over 2 years, infographic search volumes on Google have increased by over 800% (Jeff Bullas)

    • They are easy to digest and understand.

    • They grab attention.

    • They are very easy to share – Pinterest loves vertical images.

    Remember - people are 44% more likely to interact with a brand who posts images on social media.

    Guidelines: http://visual.ly/making-good-infographics

    @FrontStream @JuliaCSocial #FSWebinar

    http://visual.ly/making-good-infographics

  • Tools to Create Infographics

    Infogr.am

    InfoActive.co

    Piktochart

    Easel.ly

    Venngage

    HubSpot has

    free templates: http://offers.hubspot.com/how-to-e