how to create facebook fan page
DESCRIPTION
used in class for NIACCTRANSCRIPT
FACEBOOK FAN PAGES
Going from Frustrated to Happy
FAN PAGES – WHY WOULD YOU WANT ONE?
search engines can find you much easier
You can send updates to your fans and its business related
You control the page
When someone becomes a fan, it goes into their newsfeed
It's easy!
OBSESSED WITH FACEBOOK
STRATEGY
Personal Profile Friends only It’s personal
Family photos Personal thoughts Privacy issues
Company Fan page
Fans can be anyone It’s Public Its all about business Company overview Company news and status Website and contact info Press release Photos and videos Engaging your customers
WHO ARE YOU?
HOW DO YOU WANT THE PUBLIC TO SEE YOU?
Be careful to not express political views, religious views or inappropriate views – you don’t want to turn off your fans!
It’s a good idea to plan what you want on your facebook fan page – before you get started.
What To Put On Your Fan Page
Be Authentic and Engaging
Silver Barn
Vin Diesel
Shaq
Tourism Currents
Offer Fresh Content
Lady GagaLenny KravitsAaron SteinmannDarren RowseAshton Kutcher
TELL YOUR STORY
Caminito Argentinean Steakhouse
Michael Phelps
Barack Obama
Pat Palmer
PROMOTE YOUR CAUSES
Chicago BearsThe Breast Cancer Site
Lance Armstrong
I DON'T HAVE TIME
LET’S GET STARTED
Sign in to facebook
Then go to www.facebook.com/pages
CUSTOM LANDING PAGES
http://www.ryanleej.com/make-your-fbml-page-a-facebook-landing-page-vanity-url/
Ryan helped me do this – feel free to try it yourself when you get home!
VANITY URL
Capture just a part of this market! Make it easy for people to find you. Once you have 25 fans, go to www.facebook.com/username and create a vanity url
CONTROL YOUR PAGE – Get Your Own Vanity Address
www.facebook.com/bradshorr
www.facebook.com/debworks
www.facebook.com/hamptonfranklincounty
HOW OFTEN SHOULD I POST?
MANY THANKS TO ….
http://www.coolinfographics.com/blog/2011/2/10/2010-facebook-vs-twitter-social-demographics.html
http://mashable.com/2010/11/15/biggest-facebook-brands/
http://danzarrella.com/infographic-5-questions-and-answers-about-facebook-marketing.html
http://www.hubspot.com
http://www.michaelhartzell.com/Blog/bid/58131/Obsessed-With-Facebook-Infographic-for-Social-Media-Marketing
