VIRAL CHAT #VIRALCHAT

WITH HOST

@POSTPLANNER

AND SPECIAL GUEST JON LOOMER

@JONLOOMER

THURSDAY, AUGUST 6, 2015

HOW TO CREATE

FACEBOOK ADS THAT WORK!

ARE FACEBOOK ADS RIGHT FOR EVERY

BUSINESS, AND IF NOT - WHY?

WHAT ARE THE BIGGEST MISTAKES YOU

SEE MARKETERS MAKE WHEN CREATING

FACEBOOK ADS?

HOW MUCH SHOULD YOU BUDGET FOR A

FACEBOOK AD?

WHAT ARE THE KEY ELEMENTS TO A

SUCCESSFUL FACEBOOK AD?

IN THE BATTLE AGAINST ALGORITHM

CHANGES, CAN FACEBOOK ADS HELP BOOST

ORGANIC REACH?

CAN YOU SHARE A FEW FACEBOOK AD

TARGETING BEST PRACTICES?

Facebook ads can help just about any business. But if they don’t have the resources, commitment or personnel forget it.

1. Getting too cute with the customization of bidding. 2. Screwing up targeting. 3. Not knowing how to measure success.

1. Don’t spend too much until you find success and know what you’re doing. 2. Budget depends on audience size.

1. The product. 2. The audience. 3. The copy. 4. The imagery. 5. The landing page. 6. The bidding. 7. The optimization.

Kinda, but let’s not exaggerate. Yes, they directly lead to more organic reach due to high engagement.

Targeting prioritization: 1. Website visitors, 2. Email list, 3. Fans (if relevant), 4. Lookalikes, 5. Interests

I always start at $5/day, run it for a week and see if the relevancy score is above 7 out of 10. If it is, increase slowly.

Have your brand image on it and a quick message saying what you do.

Great content is needed for any reach - paid or organic.

Narrow your niche but keep your creativity. Target market based on your competition. Who are your ideal clients?

Test the length of your CTAs & stick to the best performing one, and also remember time zones if targeting global audiences!

Failure to set goal on FB ads = big mistake. Answer the question 1st “What kind of result you want?”

High rollers start off with small bets...feel out the table and raise their bets when the odds are right.

Wrong ad wordings, No CTAs and wrong audience targeting.

Right Audience selection, Good design, Nice catchy phrases, Good CTA & decent budget.

They can work right if you know your audience & it has value. Being personable doesn’t hurt either.

Not quite every biz, but most. Utilize robust targeting features to tailor to the audience and FB ads will produce results.

Traditional media/ PR helps broaden organic FB reach sans ads. i.e. article written that is shared

Jon Loomer #viralchat

Jon Loomer #viralchat

Jon Loomer #viralchat

Jon Loomer #viralchat

Jon Loomer #viralchat

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