How to come up with fabulous

content ideas for your

corporate social media

August 2014

Author: Gay Flashman

www.thisisformative.com

Insight& knowledge from your key people

Your people are your greatest asset.

That’s as much the case when you

are looking for great stories, as it is

when you’re creating your

organisation. Rotate your requests

for blogs and content around your divisions to ensure you get fresh,

ongoing content. http://xerox.bz/Vc1by4

Staff – activities, knowledge, behaviour, experience

https://www.facebook.com/exprogroup

There’s nothing like asking your team to

give you insights, thoughts and

suggestions for blog content. It may be

a hobby or parallel skill – at energy and

utilities company Expro one of its staff is

also a Commonwealth Games pole

vaulter.

Ceremonies, events & experiences

Internal events such as presentations, mini-

conferences, guest appearances, awards

ceremonies and such like are all great

content to populate your blog and social

media sites. This is an obvious way to

deliver a clear message about your organisation and how it works, what

makes it tick and what kind of people

thrive there.

https://www.linkedin.com/company/freshfields?trk=tyah

Ceremonies, events & experiences

https://www.flickr.com/photos/49263605@N05

Parties and internal events

Most organisations are keen to

demonstrate just what a fun and

stimulating environment their company

offers to potential new recruits and

current staff. What better way than

uploading great images and photos

from your internal events? Take a look

at DLA Piper’s Flickr stream – it almost

makes me want to become a lawyer!

http://www.blogs.marriott.com

History, Personality or Family : within Business

If you want to understand what makes Bill

Mariott tick, read the hotel chain statesman’s

blog - not only is it a great read, with some

honest stories about the people in the Marriott

chain, it also gives a real insight into this family

organisation. I’m not sure if Bill Marriott writes

every word, but his ‘tone of voice’ and

character is woven through every piece.

http://www.bechtel.com/6213.html

Process and Product

Ever wondered how a major rail project is

delivered? Many clients, customers and

stakeholders love to take a look behind the

scenes. It’s a way to share your message to

a broader group, and to the world at large.

If you have multiple markets to serve,

consider re-voicing video content or

translating social media content for other

marketplaces.

http://www.xero.com/blog/2014/08/afternoon-prime-minister/

Corporate News Events

If something happens at your organisation

you build PR around it – and using social

media channels to amplify that message is a

no-brainer. Xero is an online accounting tool.

Recently the company had a visit from the

New Zealand PM (the company is based in

NZ)and they posted on their blog and across

social platforms about the news.

www.facebook.com/amnestyuk

Broader news events

Charities are great at using news events to

leverage their own profiles. General news

posts can be controversial because they

appeal to people’s passions and concerns.

For companies and organisations it's

possible to take ongoing, less controversial

news events - extreme weather,

anniversaries etc - and build content from

these 'jumping-off points'.

FORMATIVESocial Media for Business

Strategy

Outsourcing

Training

Contact: office@thisisformative.com

Website: www.thisisformative.com

Tel: +44 20 8133 8846http://www.pinterest.com/thisisformative/