How to create awesome content for your corporate social media posts

Download How to create awesome content for your corporate social media posts

Post on 05-Jul-2015




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Is your organisation just ever so slightly dull? Have you ever found yourself short of ideas for blog posts and social media updates? Here are just some case study ideas from a range of sites worldwide that demonstrate ways you can keep those creative juices flowing...


<ul><li> 1. How to come up with fabulous content ideas for your corporate social media August 2014 Author: Gay Flashman </li></ul> <p> 2. Insight&amp; knowledge from your key people Your people are your greatest asset. Thats as much the case when you are looking for great stories, as it is when youre creating your organisation. Rotate your requests for blogs and content around your divisions to ensure you get fresh, ongoing content. 3. Staff activities, knowledge, behaviour, experience Theres nothing like asking your team to give you insights, thoughts and suggestions for blog content. It may be a hobby or parallel skill at energy and utilities company Expro one of its staff is also a Commonwealth Games pole vaulter. 4. Ceremonies, events &amp; experiences Internal events such as presentations, mini- conferences, guest appearances, awards ceremonies and such like are all great content to populate your blog and social media sites. This is an obvious way to deliver a clear message about your organisation and how it works, what makes it tick and what kind of people thrive there. Ceremonies, events &amp; experiences 5. Parties and internal events Most organisations are keen to demonstrate just what a fun and stimulating environment their company offers to potential new recruits and current staff. What better way than uploading great images and photos from your internal events? Take a look at DLA Pipers Flickr stream it almost makes me want to become a lawyer! 6. History, Personality or Family : within Business If you want to understand what makes Bill Mariott tick, read the hotel chain statesmans blog - not only is it a great read, with some honest stories about the people in the Marriott chain, it also gives a real insight into this family organisation. Im not sure if Bill Marriott writes every word, but his tone of voice and character is woven through every piece. 7. Process and Product Ever wondered how a major rail project is delivered? Many clients, customers and stakeholders love to take a look behind the scenes. Its a way to share your message to a broader group, and to the world at large. If you have multiple markets to serve, consider re-voicing video content or translating social media content for other marketplaces. 8. Corporate News Events If something happens at your organisation you build PR around it and using social media channels to amplify that message is a no-brainer. Xero is an online accounting tool. Recently the company had a visit from the New Zealand PM (the company is based in NZ)and they posted on their blog and across social platforms about the news. 9. Broader news events Charities are great at using news events to leverage their own profiles. General news posts can be controversial because they appeal to peoples passions and concerns. For companies and organisations it's possible to take ongoing, less controversial news events - extreme weather, anniversaries etc - and build content from these 'jumping-off points'. 10. FORMATIVE Social Media for Business Strategy Outsourcing Training Contact: Website: Tel: +44 20 8133 8846 </p>